Senior Customer Marketing Specialist
AuditBoard- Full Time
- Senior (5 to 8 years)
NextRoll's Brand Marketing team is looking for a Customer Marketing Coordinator to support the positioning of AdRoll and RollWorks as leaders in the digital advertising market. This role is crucial in executing programs that highlight customer success stories through various channels, directly influencing revenue outcomes for NextRoll.
NextRoll is a marketing technology company providing products for ambitious marketers to grow their businesses. Its technology, powered by machine learning and integrated data platforms, serves tens of thousands of businesses globally through its two business units: RollWorks (an account-based platform for B2B marketing) and AdRoll.
Provides marketing technology and advertising solutions
NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.