Custom Software Engineer at Accenture

Bengaluru, Karnataka, India

Accenture Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, MarketingIndustries

Requirements

  • Minimum 7.5 years of experience (ideally 8-10 years), with 3+ years in AEP and AJO in Adobe Journey Optimizer
  • Minimum of two years end-to-end implementation of AEP and AJO
  • Must have skills: Adobe Journey Optimizer
  • Experience on Adobe RTCDP - AEP, AJO
  • Marketing Automation, Transformation projects
  • Data Integrations/Engineering, Experience with APIs (REST, Open APIs)
  • Data Architecture, analysis, ingestions, modeling and mapping
  • Scripting experience on Python or Java Scripting or Node.JS
  • Experience on any CDP Platform - AEP, ActionIQ, Lytics, Segment, Tealium, C360
  • Demonstrate understanding of Data Ingestion, Developer Console
  • Complex SQL or NoSQL experience
  • Expertise on various kinds of Data Handling - JSON, Parquet etc
  • Client facing experience
  • Technical Integration experience with other solutions within the Adobe Experience Cloud / Adobe Marketing Cloud such as CDP, Target
  • Educational Qualification: 15 years full time education

Responsibilities

  • Design end-to-end customer journeys using AJO in real-time and batch modes
  • Architect scalable journey frameworks that support business rules, personalization, triggers, and suppression logic
  • Collaborate with data architects to ensure proper schema alignment (XDM), profile enrichment, and identity resolution
  • Define journey entry conditions based on events, segment qualification, and external data sources
  • Configure AJO journeys using decision splits, wait activities, conditions, and cross-channel orchestration
  • Set up and manage contextual events, scheduled journeys, and recurring campaigns
  • Develop personalization logic using Adobe Offer Decisioning and rules-based targeting
  • Leverage Journey Testing and Monitoring capabilities for quality assurance and optimization
  • Integrate AJO with Real-Time CDP (RT-CDP), Adobe Offer Decisioning, and CJA
  • Work with external APIs, webhook endpoints, and data actions for real-time triggers and external system integrations
  • Support integrations with Adobe Campaign, AEM Assets, and third-party ESPs/SMS providers
  • Define XDM schemas and profile structures required for journey targeting
  • Ensure proper configuration of identity namespaces and stitching rules to enable holistic customer views
  • Work with platform teams to ensure correct ingestion of event and profile data (via APIs, SDKs, connectors)
  • Design & Develop - Queries, aggregations, Segments, Audience activations, BRDs for customer journey orchestrations
  • Architect, design and oversee solution implementations and deployments across the Adobe Experience Platform, specifically AJO
  • Work closely with marketing, product and IT teams to design new solutions using AEP, AJO and other components of the Adobe Experience Cloud / Marketing Cloud
  • Understand, customize and optimize the journeys and campaigns configuration process, to include new requirements, development / test, production execution, and quality control

Skills

Adobe Journey Optimizer
Adobe Experience Platform
AEP
AJO
XDM
Journey Orchestration
Customer Journey Design
Decision Splits
Wait Activities
Cross-Channel Orchestration
Profile Enrichment
Identity Resolution
Segment Qualification

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters
1989Year Founded
$8.5MTotal Funding
IPOCompany Stage
Consulting, Enterprise Software, CybersecurityIndustries
10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.
Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.
The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.
The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.
Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.
The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.
Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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