Culture and Trend Forecasting Senior Analyst at The Walt Disney Company

Kissimmee, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, RetailIndustries

Requirements

Portfolio submission required, highlighting sketching, drawing, and ideation skills including drawings of people, characters, animals, and full body turns
3+ years of experience in trend forecasting, consumer insights at a retailer or trend platform
Proven ability to track and translate cultural signals and trends into actionable opportunities via multiple formats (video, images, presentations, writing)
Naturally curious with a deep passion for understanding how cultural shifts, human behavior, and design impact retail
Knowledge of Disney parks, experiences, and IP
Experience with trend and research services
Strong analytical and strategic thinking skills with the ability to distill ambiguity into clarity
Deep understanding of modern culture, media behaviors, and consumer mindsets—especially in Gen Z and Millennial cohorts
Proven experience in research, analysis, writing, and creating compelling trend content
Proven track record of applying cultural and consumer insight to influence creative development and strategic decision-making
Keen eye for design and products with ability to create compelling mood boards
Skilled at combining research and field observations and utilizing a variety of tools and sources to track emerging lifestyle shifts
Deep understanding of trend and insights research and methodologies
Strong fluency with social listening tools (e.g., Meltwater, Sprinklr), research platforms (Kantar, Mintel, WGSN)

Responsibilities

Track signals and identify trends within Disney Park culture
Utilize social listening platforms to explore patterns, ownable trends, and opportunities for products and experiences
Curate and synthesize primary and secondary data and research to identify new ownable spaces across the business
Synthesize cultural and consumer trends into concise POVs that inform the innovation pipeline, overall organization, and long-term planning
Partner with insights and platform partners to continuously refine and expand the tools and methodologies used
Understand emergent behaviors driven by cultural and societal shifts and delineate and communicate a range of futures impactful for multiple areas of business
Identify Visionaries whose behavior and attitudes indicate future societal directions
Partner with consumer insights team on primary research needs when required
Utilize social listening platforms to analyze specific conversations and audiences to identify new retail opportunity spaces from specific consumers
Create design muses that drive consumer alignment
Explore and identify how broad, evolving culture and emerging consumer trends translate into relevant product needs
Provide consumer-centric creative and cultural support to merchandise, design, and creative teams via research deep dives, POVs, and trend direction
Identify and translate relevant creative trends for cross-category development
Act as thought partner to product design, merchandising, and creative with consumer POVs to shape products with a consumer-centric, future-focused approach
Ensure insights inspire great creativity and ladder back broader STEEP factors
Help create regular culture and trend reporting for the broader organization to keep teams fluent in fast-changing cultural conversations

Skills

Key technologies and capabilities for this role

SketchingDrawingIdeationSocial ListeningTrend ForecastingCultural ResearchPrimary ResearchSecondary ResearchConsumer Insights

Questions & Answers

Common questions about this position

What experience is required for the Culture and Trend Forecasting Senior Analyst role?

Candidates need 3+ years of experience in trend forecasting or consumer insights at a retailer or trend platform, plus a proven ability to track and translate cultural signals and trends into actionable opportunities via multiple formats like video, images, presentations, and writing.

Is a portfolio required for this position?

Yes, a portfolio submission is required with your application, highlighting your sketching, drawing, and ability to ideate, including drawings of people, characters, animals, and full body turns.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does the team structure look like for this role?

The role reports to the Sr Mgr - Retail Innovation & Design within the Disney Parks Retail organization.