CRM Marketing Automation Consultant - SONG at Accenture

Madrid, Community of Madrid, Spain

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

NoVisa

Marketing, Technology, ConsultingIndustries

Requirements

Experiencia práctica (3-4 años) en plataformas de Marketing Automation enterprise como Salesforce Marketing Cloud, Adobe Journey Optimizer o equivalentes
Conocimiento sólido de Customer Data Platforms y estrategias 360° de cliente
Capacidad demostrada para crear presentaciones de alto impacto para audiencias técnicas y no técnicas
Experiencia en desarrollo de business cases y comunicación de valor a stakeholders
Pensamiento creativo con habilidades analíticas y estratégicas, incluyendo familiaridad con tendencias de marketing impulsadas por IA
Residencia en España y permiso laboral en España

Responsibilities

Liderar evaluaciones end-to-end con clientes para identificar oportunidades de optimización y diseñar iniciativas avanzadas de CRM y Marketing Automation
Diseñar y orquestar journeys complejos utilizando plataformas como Adobe Journey Optimizer, Salesforce Marketing Cloud u otras soluciones enterprise
Interpretar arquitecturas MarTech y CRM existentes y proponer evoluciones escalables incorporando soluciones modernas y capacidades de IA
Colaborar con equipos multidisciplinares para traducir objetivos de negocio en soluciones técnicas accionables

Skills

Key technologies and capabilities for this role

CRMMarketing AutomationSalesforce Marketing CloudAdobe Journey OptimizerCustomer Data PlatformsMarTechIACustomer 360Business Cases

Questions & Answers

Common questions about this position

What is the work arrangement for this position?

The position is based in Madrid with a hybrid work model, allowing some days from home and others in the office to foster team synergies.

What benefits does Accenture offer?

Benefits include medical, life, and accident insurance; wellness programs; flexible compensation and stock purchase; flexibility in hours, days off, and vacations; individualized training; sustainability programs; diversity networks; and special Bankinter office conditions with profit sharing.

What experience and skills are required for this role?

Candidates need 3-4 years of practical experience in enterprise Marketing Automation platforms like Salesforce Marketing Cloud or Adobe Journey Optimizer, solid knowledge of Customer Data Platforms and 360° customer strategies, and skills in creating high-impact presentations, developing business cases, and creative analytical thinking with AI trends.

What is the company culture like at Accenture Song?

Accenture Song emphasizes designing experiences that improve lives, reimagining industries through technology and digitalization, and maintains a culture of inclusion, diversity, recognized as the world's most diverse company by Refinitiv, with a hybrid model preserving human connection.

What are the location and legal requirements to apply?

The role requires residing in Spain and having work authorization in Spain, with the position performed in Madrid.

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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