CRM Manager (NorthAm) at Wise

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Entry-level experience (ideal for candidates passionate about driving product adoption and brand awareness)
Great experience and ability to articulate thinking (qualifications not emphasized)
Experience with Liquid and SQL (bonus)
Knowledge of Braze (bonus)
Based in Austin, TX (on-site, full-time)

Responsibilities

Build email and push templates to further the mission of creating money without borders in the NorthAm market (upwards of 75% of time)
Develop detailed platform knowledge on Wise CRM tools such as Braze, Stripo, Looker, Jira, and Monday.com
Oversee asset requests and act as the point of contact (POC) for the NorthAm CRM team when driving finalized marketing material through the Brand & Creative team
Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimization
Manage the customer database health with a focus on retention and engagement, ensuring all comms are in line with CRM best practices
Execute day-to-day output for NorthAm lifecycle marketing strategy, including building email campaigns, introducing customers to key features and product launches
Support the team through light reporting and asset management
Report into the CRM Senior Manager and follow CRM team processes and practices
Work with Product, Marketing Tech, Analytics, UX Research, and Product Marketing teams to define and execute strategy for product and marketing customer comms across channels (email, push notifications, in-app messages)

Skills

Key technologies and capabilities for this role

CRMCustomer CommunicationsEmail MarketingCustomer EngagementMarketing AutomationData AnalysisSegmentationCampaign Management

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The role is on-site and based in Austin, TX.

What is the salary range for the CRM Manager position?

This information is not specified in the job description.

What skills or experience are required for this CRM Manager role?

The role involves executing lifecycle marketing strategy, building email campaigns, introducing customers to features and product launches, light reporting, and asset management. Experience working with Product, Marketing Tech, Analytics, UX Research, and Product Marketing teams across multiple channels like email is key.

What is the company culture like at Wise?

Wise has no corporate nonsense or old-fashioned hierarchy, working in self-sufficient autonomous teams like start-ups within a start-up, with no micro-management and plenty of support from talented teammates. They emphasize freedom, professional challenges, and hiring based on experience and ability to articulate thinking rather than qualifications.

What makes a strong candidate for this CRM Manager role?

Strong candidates have great experience in CRM or lifecycle marketing, can articulate their thinking clearly, and are passionate about learning new things to join Wise's mission. Qualifications are less important than practical experience and problem-solving with cross-functional teams.

Wise

Facilitates low-cost international money transfers

About Wise

Wise focuses on international money transfers, providing a low-cost alternative to traditional banks. It uses a peer-to-peer system to match transfers between users in different countries, which helps reduce fees and offers better exchange rates. Customers pay a small, transparent fee for each transaction, and Wise also offers a multi-currency account for managing funds in various currencies. The company aims to maintain high performance and reliability while ensuring transparency and trust with its users.

London, United KingdomHeadquarters

2011Year Founded

$385.5MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

PTO & annual leave

Work from home flexibility

Parental leave

Medical insurance plans

Health & wellbeing discounts

Pension & retirement plans

Social events

Relocation support

Risks

Increased competition from banks integrating Swift services could challenge Wise's market share.

Regulatory scrutiny following Stenn's collapse may increase pressure on Wise.

Bitcoin's low transaction fees could attract customers away from Wise's services.

Differentiation

Wise offers a peer-to-peer system for low-cost international money transfers.

The company provides a multi-currency account for ex-pats, freelancers, and travelers.

Wise's transparent fee structure attracts customers seeking cost-effective money transfer solutions.

Upsides

Partnership with Morgan Stanley enhances Wise's cross-border settlement capabilities.

Expansion into India's remittance market presents significant growth opportunities for Wise.

API integrations offer additional revenue streams and market penetration for Wise.

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