Creative Director, Generative AI at Proofpoint

Sunnyvale, California, United States

Proofpoint Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, TechnologyIndustries

Requirements

  • 7+ years of experience leading multidisciplinary creative teams in branding, digital, or advertising (agency or in-house)
  • Mastery of Adobe Creative Suite, Figma, and emerging AI tools (Firefly, Midjourney, Runway, ChatGPT, Sora, etc.)
  • Proven experience applying AI tools in real workflows to enhance design speed, consistency, and quality
  • Strong portfolio spanning brand systems, advertising (inferred from incomplete description)

Responsibilities

  • Design, build, and optimize AI-assisted creative systems and workflows that help the Brand Experience team work faster and smarter
  • Lead experimentation with generative AI across text, image, motion, and voice — creating brand-safe, high-quality outputs at scale
  • Develop tools and processes that allow creatives to prototype, iterate, and produce storytelling content with greater agility
  • Champion responsible and ethical AI use in creative expression, ensuring alignment with Proofpoint’s values of trust, compliance, and integrity
  • Partner with designers, writers, and SMEs to co-create concepts that merge narrative and technology
  • Translate complex cybersecurity themes into human-centered creative experiences that educate and inspire
  • Stay on the pulse of AI, Web3, and generative design — identifying opportunities for brand innovation
  • Evaluate and pilot new tools to enhance storytelling, automation, and personalization
  • Act as a bridge between creative and stakeholder teams, translating ideas into working prototypes and scalable tools
  • Document and evangelize best practices for AI-driven creative experimentation across the team
  • Lead a distributed team of designers, producers, animators to build assets, campaigns, workflows, and templates powered by AI
  • Drive experimentation while protecting brand excellence and ensuring every creative output reflects the evolving Brand language

Skills

Key technologies and capabilities for this role

Generative AICreative DirectionAI ToolsDesignStorytellingPrototypingAnimationBrand ManagementCampaign DevelopmentWorkflow DesignHuman-AI Collaboration

Questions & Answers

Common questions about this position

What are the core values at Proofpoint?

Proofpoint is guided by BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges and opportunities, Accountable for results and best in class outcomes, Visionary in future focused problem-solving, and Exceptional in execution and impact.

What skills and experience are required for the Creative Director, Generative AI role?

The role requires expertise at the intersection of Design and Gen AI, ability to prototype new tools, workflows, and experiences, leadership of a distributed team of designers, producers, and animators, and skills in AI-enabled creativity across text, image, motion, and voice.

Is this a remote or hybrid position?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Creative Director role?

A strong candidate is a hybrid thinker who bridges AI-powered creativity and storytelling, thrives at the Design and Gen AI intersection, champions human x AI collaboration, and can lead experimentation while protecting brand excellence.

Proofpoint

Cybersecurity solutions for email and digital communication

About Proofpoint

Proofpoint specializes in cybersecurity, focusing on protecting organizations from advanced threats and compliance risks. The company offers a range of solutions that secure email, social media, and other digital communication channels against cyber threats like phishing, malware, and ransomware. Its products work by utilizing advanced technologies, including machine learning and artificial intelligence, to detect and respond to threats in real-time. Proofpoint differentiates itself from competitors by providing user-friendly solutions that easily integrate into existing IT systems, along with subscription-based services that allow clients to select service tiers tailored to their needs. The company's goal is to enhance the cybersecurity defenses of various organizations, from large enterprises to small businesses, ensuring their digital communications remain secure.

Sunnyvale, CaliforniaHeadquarters
2002Year Founded
$55.4MTotal Funding
IPOCompany Stage
Cybersecurity, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Health, dental, & vision
Employer-paid life, disability & employee assistance programs
Unlimited PTO
401K match
Remote work option

Risks

Integration challenges with Tessian and Illusive could disrupt operations.
Regulatory scrutiny may delay acquisition closings, affecting strategic plans.
Reliance on AI poses risks if technologies fail to adapt to new threats.

Differentiation

Proofpoint leverages AI and machine learning for real-time threat detection.
The company offers a comprehensive suite of cybersecurity solutions for digital communication.
Proofpoint's subscription-based model ensures recurring revenue and flexible service tiers.

Upsides

Acquisitions of Tessian and Illusive enhance AI-driven threat protection capabilities.
Growing demand for ITDR solutions boosts Proofpoint's market position.
Increased focus on AI-driven email security solutions aligns with industry trends.

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