Creative Director, Copy at Critical Mass

Calgary, Alberta, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, AutomotiveIndustries

Requirements

6+ years of copywriting experience
A portfolio with clear, insight-led thinking and strong writing across formats
Experience writing for both brand and retail advertising (automotive is a plus)
Strong presentation and communication skills
Ability to shift between big-picture concepting and detail-level execution
Knowledge of video production and how to write for the edit
A sense of how to write for real people—not just clients

Responsibilities

Develop copy for integrated campaigns, especially video scripts, digital, social, and paid search
Partner with art directors to create big ideas grounded in human insight
Craft writing that’s on-voice, clear, and purposeful—across all touchpoints
Lead messaging development, ensuring consistency across deliverables
Present ideas internally and to clients, with clarity and confidence
Work closely with producers and editors to shape video content through final delivery
Balance brand storytelling with retail clarity when the work calls for it
Collaborate with account and strategy leads to stay aligned with business goals
Be open to feedback and flexible with direction—especially in a fast-moving environment

Skills

Key technologies and capabilities for this role

CopywritingVideo ScriptsBrand VoiceCampaign MessagingPresentation SkillsVideo ProductionIntegrated CampaignsSocial Media CopyPaid Search CopyAutomotive Advertising

Questions & Answers

Common questions about this position

What experience is required for the Creative Director, Copy role?

You need 6+ years of copywriting experience, a portfolio with clear, insight-led thinking and strong writing across formats, and experience writing for both brand and retail advertising.

Is this a remote position or does it require office work?

The role requires working from an office a minimum of 3 days a week.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the work environment look like at Critical Mass?

It's a fast-moving, collaborative environment where you'll partner with art directors, producers, editors, account and strategy leads, present to clients, and stay open to feedback.

What makes a strong candidate for this Creative Director, Copy position?

A strong candidate has 6+ years of copywriting experience, a portfolio showing insight-led thinking and strong writing across brand and retail formats (especially automotive), strong presentation skills, and the ability to collaborate and adapt in a fast-paced setting.

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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