Creative Director - Design Services

Position Overview

At Roofr, we are obsessed with our customers and are building a revolutionary CRM platform that connects essential sales tools with payments, material ordering, and more. We are a successful, fast-growing startup with a clear roadmap and a strong culture. We are seeking a visionary and hands-on Creative Director to lead and grow our Design Services team within Marketing.

This role is responsible for overseeing a team of visual designers, ensuring the delivery of compelling, high-impact creative across all marketing channels, including brand campaigns, performance ads, web, social media, and product marketing. You will play a key role in elevating our brand while building the structure, process, and creative culture needed to scale.

Reporting to the VP of Marketing, this is an exciting opportunity for a creative leader with B2B SaaS experience who thrives in fast-paced, startup environments and knows how to balance exceptional design with business goals.

Responsibilities

• Creative Leadership: Lead the development of all marketing creative, ensuring brand consistency and design excellence across campaigns, web, social, paid advertising, events, and product marketing.
• Team Management & Growth: Hire, mentor, and develop a team of visual designers, animators, and video specialists. Foster a collaborative, feedback-rich environment that supports creativity and career growth.
• Design Strategy: Partner with marketing, product, and leadership teams to develop design strategies that elevate the brand and drive engagement, conversion, and customer retention.
• Project Oversight: Oversee the execution of creative projects from concept to delivery, managing timelines, resourcing, and prioritization to ensure team efficiency. Install innovative solutions to improve creative operations and stakeholder management processes.
• Brand Development: Evolve and maintain brand guidelines and visual identity as the company grows and scales.
• Cross-Functional Collaboration: Work closely with Demand Gen, Content, Product Marketing, Event Marketing, Sales, and Partnerships to deliver high-quality creative that aligns with campaign goals and business objectives.
• Performance-Driven Design: Utilize data and feedback to continuously improve creative output and optimize assets for conversion and engagement.

Requirements

• Bachelor’s degree in Design, Advertising, or Equivalent.
• 7+ years of design and creative leadership experience, with at least 2+ years managing a team.
• Exceptional design portfolio demonstrating creative range across brand, events, web, mobile, social, video, advertising, and more.
• Strong understanding of design principles, typography, branding, and marketing creative best practices.
• Proven experience in a B2B SaaS environment, ideally within a startup or high-growth company.
• Experience managing creative operations and developing processes that scale with growth.
• A strong track record of building and mentoring design teams.
• Experience working with external creative agencies and/or freelancers.
• Comfortable working in a fast-paced environment with many shifting priorities.
• Excellent communication and stakeholder management skills.
• Experience with tools like Figma, Adobe Creative Suite, AI solutions, and Asana.

Bonus Points

• SMB vertical SaaS or construction-tech experience a strong plus.