Creative Analyst at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital MarketingIndustries

Requirements

2+ years of experience with demonstrated expertise in reporting, data visualization, tracking and measurement, testing and evaluation, taxonomy, and data governance
2+ years' experience in Digital Analytics implementation
B.A./B.S. degree in a quantitative or technical field (e.g., economics, mathematics, business, finance, social sciences, computer science, or information architecture); M.A./M.S. degree preferred
Advanced Microsoft Excel and Microsoft Office skills
Strong verbal and written communication skills, with considerable experience presenting directly to clients
Expertise in design thinking and creating custom data visualizations, data experiences, and dashboards using modern tools like Tableau, PowerBI, and Datorama
Expertise in data analysis and storytelling
Ability to lead the design process from ideation to polished design, using sketches, wireframes, UX scenarios, and mockups to present ideas
Experience designing and presenting reporting deliverables to cross-functional audiences
Expertise in SQL or similar interpretive syntax (e.g., Tableau's VizQL or Power BI's DAX)
Strong data literacy and ability to provide scalable solutions for handling large data volumes, complex and interactive reporting
Strong critical thinking skills, willingness to ask questions and understand processes and the "why" behind the work
Expertise in digital media measurement
Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
Experience optimizing digital marketing efforts using data-driven insights
Enjoy collaborating with others and excelling at translating findings into clear, actionable, and executable insights

Responsibilities

Ensure that analyses, reports, dashboards, and other deliverables fulfill client needs
Shape analytics content and provide point of view on methodology and technology
Contribute to the ideation, development, and execution of measurement strategies and frameworks
Manage and lead dashboard, visualization, and reporting efforts: from developing executive-audience summaries and scorecards through user and site administration
Work closely with the Data Engineering team to ensure data are trafficked and surfaced as expected to power dashboards, regular reporting, and deliverables
Keep abreast of product updates, best practices, and proactively follow up with required changes in implementation and appropriate communications

Skills

Key technologies and capabilities for this role

Digital AnalyticsTableauPowerBIDatoramaMicrosoft ExcelData VisualizationData AnalysisReportingDashboardsData GovernanceTrackingMeasurementTestingTaxonomyDesign ThinkingUXWireframes

Questions & Answers

Common questions about this position

What is the salary range for the Creative Analyst position?

Base salaries are determined during the interview process based on factors including candidate experience, skills, scope of responsibilities, and for current employees, tenure. Specific salary ranges are not provided upfront.

Is this Creative Analyst role remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Creative Analyst role?

Required skills include 2+ years in Digital Analytics implementation, advanced Excel and Office skills, expertise in Tableau/PowerBI/Datorama for visualizations, SQL or similar, data analysis and storytelling, and experience with paid media platforms like Google, DV360, and Meta.

What is the company culture like at Critical Mass for this role?

The role emphasizes collaboration with teams like Data Engineering, translating data into actionable insights, and working closely with cross-functional audiences, indicating a collaborative and client-focused environment.

What makes a strong candidate for the Creative Analyst position?

Strong candidates have 2+ years in digital analytics, a degree in a quantitative field (M.A./M.S. preferred), expertise in data visualization tools like Tableau, SQL proficiency, paid media experience, and strong critical thinking with client presentation skills.

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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