Strong creative copywriting for large brands and individual executives for LinkedIn especially
Demonstrable experience in creating or briefing social media content that tells a business story in an engaging fashion
Understanding of brands and how to interweave their values into external storytelling
Ability to shape content creation in a way that’s best suited for corporate audiences
Understanding of analytics, and how to turn data into social content that captures audiences’ attention
Responsibilities
Deliver owned-channel corporate campaigns across UK&I LinkedIn inclusive of content creation with agency support as required
Manage a social media content calendar for the brand and individuals
Integrate campaigns to consumer facing social channels such as Disney’s social handles, CRM, Disney websites as required
Copywriting and asset gathering for UK&I LinkedIn posts, tailored to different audiences
Develop and maintain quarterly stakeholder newsletter
Support executives with LinkedIn content, including creating assets and writing copy
Work closely with regional, local and US stakeholders to plan, capture and coordinate content
Asset management
Maintain owned content platforms inclusive of corporate website, press site; posting content, and ensuring sites are up to date
Sourcing / briefing / creating with agency partners / localising assets for use on corporate channels or through stakeholders (e.g., corporate or CSR sizzles and creating press toolkits)
Creation of assets for wider corp comms use (e.g., DEI LinkedIn templates, TWDC UK investment posters/pull-ups)
Manage assets for CSR storytelling
Use owned content platforms and social media analytics to drive better performance and report on success
Uphold best in practice social media standards, whilst ensuring all local markets across EMEA also adhere to best practice guidelines and are familiar with the local trends
Familiarity managing budgets and tracking accordingly
Maintain stakeholder engagement tracker
Support team on key contract renewals
Offer day to day support to corporate comms intern
Contingent on capacity of team, ad hoc support required towards projects (e.g., Film The House, B2B events)
Skills
Corporate Communications
PR Campaigns
Media Relations
Content Creation
Social Media Management
LinkedIn
Content Calendar
Agency Management
The Walt Disney Company
Leading producers & providers of entertainment and information