Copywriter (PHL) at Elevance Health

Taguig, Metro Manila, Philippines

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, InsuranceIndustries

Requirements

Bachelor’s degree in English Literature, Creative Writing, Communication or Journalism
3-5 years of content writing experience in business journalism, content marketing, or communications
Previous experience in writing for healthcare/health insurance industry or writing marketing content for a tech company (added advantage)

Responsibilities

Create campaigns, short- and long-form thought leadership and recruiting content including trends/best practice articles, blogs, whitepapers, applicant success stories/case studies, emails, social posts, video scripts, and other assets aligned with the organization’s strategic priorities and goals with measurable results to elevate the Carelon brand internally and externally
Research and identify interesting story angles (combining online sources, interviews and studies) aligned to audience need and interests
Interview leaders, subject matter experts and other sources to craft analytical, accessible content and customize content for internal and external channels
Coordinate with design teams to illustrate articles
Identify organization’s needs and gaps in content and recommend new topics
Create inspiring internal messaging to highlight employee successes and drive engagement
Act as custodian of the corporate brand – guidelines, style guide, templates – and ensure that all assets are compliant with the brand guide

Skills

Key technologies and capabilities for this role

CopywritingContent MarketingBlog WritingWhitepaper WritingEmail CopySocial Media ContentVideo ScriptingResearchInterviewingBrand GuidelinesStyle GuideThought Leadership

Questions & Answers

Common questions about this position

What education and experience are required for the Copywriter position?

A bachelor’s degree in English Literature, Creative Writing, Communication or Journalism is required, along with 3-5 years of content writing experience in business journalism, content marketing, or communications.

Is previous experience in healthcare or tech marketing preferred?

Yes, previous experience in writing for the healthcare/health insurance industry or writing marketing content for a tech company is an added advantage.

What is the salary range for this Copywriter role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What does a strong candidate for this Copywriter role look like?

A strong candidate has a relevant bachelor’s degree, 3-5 years of content writing experience, and preferably experience in healthcare/health insurance or tech marketing, with skills in creating diverse content types and adhering to brand guidelines.

Elevance Health

Integrated health services and digital platform

About Elevance Health

Elevance Health focuses on enhancing the health of individuals throughout their lives by evolving from a traditional health benefits organization into a comprehensive health partner. The company serves over 118 million people, providing support at every stage of health through an integrated approach that addresses a wide range of health needs. Their services are backed by advanced capabilities and a digital health platform that streamlines access to care. Unlike many competitors, Elevance Health emphasizes a holistic view of health, aiming to redefine health and improve community well-being. The ultimate goal is to make health improvements accessible to everyone.

Indianapolis, IndianaHeadquarters

1944Year Founded

$309.4MTotal Funding

IPOCompany Stage

Enterprise Software, Social Impact, HealthcareIndustries

10,001+Employees

Benefits

Medical, dental, & vision insurance

401(k) + match

Paid holidays

Paid Time Off

Incentive bonus programs

Stock purchase plan

Life insurance

Wellness Programs

Financial education resources

Adoption & Surrogacy Assistance

Dependent-care Flexible Spending Account (DCFSA)

Parental Leave

Parental Transition Week

Critical Caregiving Leave

Risks

Departure of CFO John Gallina may create a gap in financial leadership.

Lawsuit against CMS over MA Star Ratings could lead to financial penalties.

CareBridge integration may face operational challenges, disrupting service delivery.

Differentiation

Elevance Health integrates whole health approach with digital health platform for comprehensive care.

Acquisition of CareBridge enhances home health services within Carelon division.

Strategic partnership with Clayton, Dubilier & Rice aims to innovate primary care delivery.

Upsides

AI integration in home health services can reduce hospital readmissions and improve outcomes.

Predictive analytics support early disease detection, aligning with Elevance's whole health approach.

Telehealth expansion offers opportunities to reach more patients remotely.

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