Copywriter at ButcherBox

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, Food & Beverage, Direct-to-ConsumerIndustries

Requirements

Proven experience in copywriting, digital marketing, or a similar creative role
Experience with UX copywriting and content strategy
Strong writing skills with proficiency in content creation tools (e.g., Microsoft Word, Google Docs)
Experience in developing copywriting strategies and associated variations in the context of digital marketing testing and personalization
Ability to translate an understanding of the target audience (personas) into appropriate copywriting approaches while maintaining brand guidelines
Collaborative mindset, with the ability to work across marketing, product, and UX teams in a fast-paced test-and-learn environment, managing multiple projects simultaneously
Proficiency in content creation tools (e.g., Microsoft Word, Google Docs)
Familiarity with Figma
Ability to find creative opportunities to enhance user experience through compelling copy
Ability to incorporate SEO-based insights to inform use of keywords and terminology in content

Responsibilities

Create engaging and persuasive copy for marketing assets, email, site, social media, and other digital channels
Collaborate with Product Design (UX) to craft clear, user-centric website copy that aligns with UX best practices, enhances usability, and maintains a consistent brand voice
Work closely with Product, Design, and Research teams to translate user insights into compelling content that guides and informs users
Continuously test, refine, and optimize UX copy based on data, user feedback, and A/B testing to improve engagement and conversion
Collaborate with UX and Marketing to translate brand guidelines into content guidelines for the website experience
Develop and execute content strategy across all digital touchpoints (ads, emails, web) that balances brand vision with optimized user experience
Stay updated on the latest industry trends, advancements, and best practices in copywriting and content marketing

Skills

Key technologies and capabilities for this role

CopywritingEcommerceEmail MarketingSocial MediaUX CopywritingBrand VoiceContent CreationA/B Testing

Questions & Answers

Common questions about this position

What experience is required for the Copywriter role?

Proven experience in copywriting, digital marketing, or a similar creative role is required, along with experience in UX copywriting, content strategy, and developing copywriting strategies for digital marketing testing and personalization.

What are the main responsibilities of the Copywriter?

Responsibilities include creating engaging copy for marketing assets, email, site, social media, and digital channels; collaborating with Product Design (UX) on website copy; working with Product, Design, and Research teams; testing and optimizing UX copy; and developing content strategy across digital touchpoints.

What is the work arrangement or location for this position?

This information is not specified in the job description.

What is the salary or compensation for the Copywriter role?

This information is not specified in the job description.

What kind of company culture does ButcherBox have?

ButcherBox has a collaborative and supportive team culture, with a mission-driven focus on doing better for the planet, animals, farmers, and customers; they are a certified B Corp and recognized on Inc.'s Best Workplaces list.

ButcherBox

Subscription service for high-quality meat delivery

About ButcherBox

ButcherBox delivers high-quality meat and seafood directly to consumers through a subscription service. Customers receive curated boxes of ethically sourced and sustainably raised products, which can be customized based on their preferences. The company sources its meat and seafood from trusted farmers, ranchers, and fisheries that follow strict animal welfare and environmental standards. ButcherBox generates revenue through monthly subscription fees, ensuring a steady income and fostering a consistent relationship with customers. What sets ButcherBox apart from competitors is its focus on quality and transparency, providing detailed information about the origins of its products and sharing stories from the suppliers. The goal of ButcherBox is to offer health-conscious individuals and families access to premium meat and seafood while promoting sustainability and ethical sourcing.

None, NoneHeadquarters

2015Year Founded

$210KTotal Funding

PRODUCT_CROWDFUNDINGCompany Stage

Food & Agriculture, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Parental Leave

Performance Bonus

Professional Development Budget

Wellness Program

Fertility Treatment Support

Risks

Rising costs of organic meat could impact pricing and profitability.

Increased competition from other D2C meat delivery services like Crowd Cow.

Potential backlash if sourcing practices don't meet sustainability claims.

Differentiation

ButcherBox offers 100% grass-fed meat and wild-caught seafood.

The company emphasizes ethical sourcing and transparency in its supply chain.

ButcherBox provides customizable subscription boxes tailored to customer preferences.

Upsides

Acquisition of Truffle Shuffle enhances customer engagement with virtual cooking experiences.

Expansion into pet food taps into existing customer base with high pet ownership.

Partnerships like Bruichladdich Distillery increase brand visibility and attract new customers.

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