Copywriter at ButcherBox

United States

ButcherBox Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Ecommerce, Food & Beverage, Direct-to-ConsumerIndustries

Requirements

  • Proven experience in copywriting, digital marketing, or a similar creative role
  • Experience with UX copywriting and content strategy
  • Strong writing skills with proficiency in content creation tools (e.g., Microsoft Word, Google Docs)
  • Experience in developing copywriting strategies and associated variations in the context of digital marketing testing and personalization
  • Ability to translate an understanding of the target audience (personas) into appropriate copywriting approaches while maintaining brand guidelines
  • Collaborative mindset, with the ability to work across marketing, product, and UX teams in a fast-paced test-and-learn environment, managing multiple projects simultaneously
  • Proficiency in content creation tools (e.g., Microsoft Word, Google Docs)
  • Familiarity with Figma
  • Ability to find creative opportunities to enhance user experience through compelling copy
  • Ability to incorporate SEO-based insights to inform use of keywords and terminology in content

Responsibilities

  • Create engaging and persuasive copy for marketing assets, email, site, social media, and other digital channels
  • Collaborate with Product Design (UX) to craft clear, user-centric website copy that aligns with UX best practices, enhances usability, and maintains a consistent brand voice
  • Work closely with Product, Design, and Research teams to translate user insights into compelling content that guides and informs users
  • Continuously test, refine, and optimize UX copy based on data, user feedback, and A/B testing to improve engagement and conversion
  • Collaborate with UX and Marketing to translate brand guidelines into content guidelines for the website experience
  • Develop and execute content strategy across all digital touchpoints (ads, emails, web) that balances brand vision with optimized user experience
  • Stay updated on the latest industry trends, advancements, and best practices in copywriting and content marketing

Skills

Copywriting
Ecommerce
Email Marketing
Social Media
UX Copywriting
Brand Voice
Content Creation
A/B Testing

ButcherBox

Subscription service for high-quality meat delivery

About ButcherBox

ButcherBox delivers high-quality meat and seafood directly to consumers through a subscription service. Customers receive curated boxes of ethically sourced and sustainably raised products, which can be customized based on their preferences. The company sources its meat and seafood from trusted farmers, ranchers, and fisheries that follow strict animal welfare and environmental standards. ButcherBox generates revenue through monthly subscription fees, ensuring a steady income and fostering a consistent relationship with customers. What sets ButcherBox apart from competitors is its focus on quality and transparency, providing detailed information about the origins of its products and sharing stories from the suppliers. The goal of ButcherBox is to offer health-conscious individuals and families access to premium meat and seafood while promoting sustainability and ethical sourcing.

None, NoneHeadquarters
2015Year Founded
$210KTotal Funding
PRODUCT_CROWDFUNDINGCompany Stage
Food & Agriculture, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Parental Leave
Performance Bonus
Professional Development Budget
Wellness Program
Fertility Treatment Support

Risks

Rising costs of organic meat could impact pricing and profitability.
Increased competition from other D2C meat delivery services like Crowd Cow.
Potential backlash if sourcing practices don't meet sustainability claims.

Differentiation

ButcherBox offers 100% grass-fed meat and wild-caught seafood.
The company emphasizes ethical sourcing and transparency in its supply chain.
ButcherBox provides customizable subscription boxes tailored to customer preferences.

Upsides

Acquisition of Truffle Shuffle enhances customer engagement with virtual cooking experiences.
Expansion into pet food taps into existing customer base with high pet ownership.
Partnerships like Bruichladdich Distillery increase brand visibility and attract new customers.

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