Reddit

Content Strategist, India (Contract)

India

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Community Management, Digital ContentIndustries

Job Description: Social Media Manager (India)

Company Information

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of one of the internet’s largest sources of information. For more information, visit redditinc.com.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Position Overview

This role focuses on planning, executing, and optimizing content strategies across social media platforms, with a particular emphasis on engaging local Reddit communities in India. The ideal candidate will have a deep understanding of Reddit's platform, community dynamics, and local trends, coupled with strong content creation and analytical skills.

Job Responsibilities

  • Plan and execute content calendars, create and publish engaging posts across social media platforms, and manage community engagement.
  • Track social media performance metrics, optimize content based on insights, and stay on top of platform trends and best practices.
  • Create tailored local content seeding strategy, identifying target subreddits, engagement tactics, and community dynamics.
  • Curate and create compelling content, adapting it for diverse communities while maintaining authenticity.
  • Engage with local Reddit communities, strategically seeding content to drive organic growth and meaningful interactions.
  • Stay informed about trending topics, discussions, and emerging trends within your market and ensure they are well-represented on the platform.
  • Analyze the performance of content seeding efforts. Provide data-driven insights and recommendations to optimize strategies for greater impact.

Job Requirements

  • Experience as a successful content creator/curator on Instagram/Facebook/Twitter/YouTube.
  • Experience as a moderator/community owner or managing social media for brands, strong writing skills, and platform fluency (Reddit moderator experience is a plus).
  • Deep understanding of Reddit's platform, subreddit dynamics, and community engagement.
  • Deep understanding of local trends and culture in India.
  • Expertise crafting content that resonates with diverse Reddit communities across text, image and video.
  • Reddit user and active contributor.
  • Fluent in English, Hindi (Additional languages are a plus).

Application Instructions

Please refer to the standard application process for this role.

Salary

Not specified.

Location Type

Not specified.

Employment Type

Not specified.

Skills

Social Media Content Creation
Content Calendar Management
Community Engagement
Performance Metrics Analysis
Content Optimization
Trend Monitoring
Content Seeding Strategy
Content Curation
Community Moderation
Reddit Platform Knowledge
Subreddit Dynamics
Cultural Awareness (India)
Text, Image, Video Content Creation
English
Hindi

Reddit

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.

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