Content Strategist at OLIVER Agency

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, FMCG, Beauty Personal CareIndustries

Requirements

Confident in all aspects of content and passionate about FMCG, especially Beauty Personal Care brands
Lives and breathes digital with knowledge of latest and emerging behaviors around social, e-commerce, and content, and leading brands in FMCG
Provides consumer and market insight, inspiration, and strategic direction
Comfortable in a client-facing role, working closely with client brand teams, central marketing teams, and client agency partners
Truly curious and entrepreneurial thinker

Responsibilities

Develop insights and strategic responses to briefs for campaigns, interruptive or needs-based content, and new product development
Champion and drive a ‘mobile first’ and short-form content agenda
Evaluate ideas and concepts against the brand's best practices, strategy frameworks, and mobile-first principles
Help establish effective ‘ways of working’ with the brand's internal teams and specialist partners
Act as a content expert and advocate, serving as a subject matter expert for colleagues and clients
Advise clients and colleagues on approaches to effective content strategies that inform content briefs and requirements
Assess, develop, and implement effective content strategies to meet client briefs across all necessary touchpoints
Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content, collaborating with client teams and specialist partners (including Search, Social, Media, CRM, Ecommerce, Content, and Data)
Facilitate ‘right first time content’ by ensuring the right insights and collaborations direct content development
Drive scalable content effectiveness by leveraging learnings from the brand's ‘Insight’ teams (CMI – PDC) and specialist partners
Work with the brand's internal insight functions (CMI - PDC) to develop relevant measurement approaches and frameworks to define and track effectiveness
Develop ‘best in class’ content and strategies informed by consumer, category, channel, and performance insights from Unilever internal Insight teams and relevant specialist partners
Own Best Practice Case Studies showcasing the brand's global approach to content

Skills

Content Strategy

FMCG

Beauty Personal Care

Social Media

E-commerce

Consumer Insights

Market Insights

Campaign Strategy

Client Facing

OLIVER Agency

Creates customized in-house marketing agencies

About OLIVER Agency

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

151 Rosebery Ave, London EC1R 4AB, UKHeadquarters

2004Year Founded

M_AND_ACompany Stage

ConsultingIndustries

1,001-5,000Employees