Content Strategist at Thermo Fisher Scientific

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Biotechnology, Healthcare, Digital MarketingIndustries

Requirements

Proven track record of success in implementing SEO strategies with measurable results
Minimum 5 years of experience in SEO and/or AEO / GEO
Bachelor’s or Master’s degree in Computer Science, Data Analytics, Marketing or related field
Strong analytical, communication, and presentation skills
Proficiency in Adobe Analytics, Google Search Console, SEMrush, or similar SEO tools
Familiarity with HTML/CSS, JavaScript, and CMS platforms (e.g., AEM)
Understanding of natural language processing (NLP) evaluation metrics
Ability to work with analyst to articulate requirement for reporting and analysis
Knowledge of A/B testing, conversion rate optimisation (CRO), and UX principles

Responsibilities

Recommend and implement AEO and GEO strategies to improve visibility and market presence of the brand and generate demand
Review existing SEO implementations (audit backlinks, remove toxic links) and initiate pilots with local marketers to enhance current content in line with global guidelines or even co-create FAQ-driven, AI-friendly content (guides, comparisons, short answers)
Identify gaps and suggest improvements for better performance
Conduct comparative analysis of historical and current data to demonstrate the impact of implemented strategies
Advise best practices for URL taxonomy and work with Web Operations team to set up guardrails for regional content
Use tools to benchmark Thermo Fisher against competitors and monitor competitors’ rankings
Identify and leverage emerging trends in AEO and GEO and conversational AI to maintain competitive advantage

Skills

SEO

AEO

GEO

Google SGE

ChatGPT

Perplexity

Gemini

Voice Assistants

Content Strategy

Backlink Audit

Content Optimization

AI-friendly Content

Thermo Fisher Scientific

Provides life sciences products and services

About Thermo Fisher Scientific

Thermo Fisher Scientific offers a variety of products and services that support scientific research and healthcare, including laboratory equipment, reagents, and software solutions. Their products are used in applications like protein biology, real-time PCR, and sequencing, serving clients such as academic institutions and pharmaceutical companies. Unlike competitors, Thermo Fisher emphasizes customer support and education, helping clients optimize their experiments. The company's goal is to be a leading provider of life sciences solutions that contribute to a healthier and safer world.

Waltham, MassachusettsHeadquarters

1956Year Founded

$17MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Increased competition in single-use bioprocessing may impact market share.

Sale of anatomical pathology business could create a temporary product gap.

Investment in miDiagnostics may face regulatory challenges affecting returns.

Differentiation

Thermo Fisher offers a comprehensive range of life sciences products and services.

Their well-known brands include Thermo Scientific, Applied Biosystems, and Invitrogen.

They provide strong customer support and educational resources to optimize client workflows.

Upsides

Expansion of biologics production facility enhances capacity for precision biologics monitoring.

Investment in miDiagnostics aligns with demand for rapid diagnostic solutions in BioPharma.

Collaboration with Mainz Biomed positions them in the growing cancer detection market.

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