Content Marketing Specialist at Nasdaq

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Corporate Governance, Sustainability, Investor RelationsIndustries

Requirements

4+ years of content management and copywriting/editing experience
Bachelor’s Degree in Marketing, Journalism, English, or related field
Exceptional storytelling skills and understanding of how to craft and evolve narratives
Strong research, writing, and editing skills
Expert command of grammar rules and attention to detail
Executive presence and confidence to execute projects with senior and executive stakeholders
Ability to take complex concepts and make them understandable across regions and buyer personas
Ability to handle multiple content projects simultaneously while meeting deadlines

Responsibilities

Manage editorial calendar, inclusive of product, thought leadership, and video assets, to effectively prioritize content requests across three businesses (Governance, Sustainability, and Investor Relations)
Translate complex and niche topics into compelling stories and adjust style and approach to a variety of formats, verticals, platforms, and audiences
Leverage internal and external data sources to quickly react to trends and cultural moments
Monitor thematic landscape and audience opportunities and challenges to identify actionable content that educates and informs, generates interest, and inspires meaningful conversation with buyer personas
Be familiar with the Corporate Solutions product suite and buyer personas to support product content planning and development
Partner with other marketing functions to determine content gaps and needs in alignment with organic and inorganic strategies and campaigns
Own the end-to-end content development process, including ideation, research, copywriting, fact-checking, producing, and amplifying new content across channels
Work closely with internal and external subject matter experts, hosting or coordinating discovery calls and leveraging insights to create content
Partner with enterprise teams, including Communications, Design, and Legal teams, to ensure asset deliverables follow brand voice and compliance guidelines
Work closely with SEO marketers to ensure copy is optimized for search
Serve as copywriter and editor for short-form and digital assets and lead copy reviews and edits across long-form assets
Strive to identify and improve process efficiencies using artificial intelligence (AI) to increase performance and scale delivery
Provide visibility and awareness of new and available content for use across marketing, business, sales, and account management functions
Own performance reporting delivered to key marketing and business stakeholders on an ongoing basis to ensure visibility and understanding of key content engagement drivers
Use data and analytics to recommend new content artifacts or deliverables to increase engagement opportunities

Skills

Content Marketing

Copywriting

Editing

Editorial Calendar

Storytelling

Blog Writing

Whitepapers

Video Scripts

Social Media Content

Thought Leadership

Demand Generation

Research

Nasdaq

Operates electronic stock exchange and financial services

About Nasdaq

Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.

New York City, New YorkHeadquarters

1971Year Founded

$9,370.5MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, Financial ServicesIndustries

5,001-10,000Employees

Risks

Adenza acquisition's high price may affect shareholder confidence and stock performance.

Integration of Metrio's ESG software may face challenges, delaying expected benefits.

Nasdaq's secondary stock offering could lead to stock dilution, affecting shareholder value.

Differentiation

Nasdaq operates one of the world's largest electronic stock exchanges.

Nasdaq offers advanced analytics through its Smart Portfolio for investment optimization.

Nasdaq is a pioneer in sustainable investment practices with a focus on ESG solutions.

Upsides

Nasdaq's acquisition of Adenza expands its financial technology capabilities.

Nasdaq's secondary stock offering could provide capital for strategic investments.

Nasdaq Private Market's Series B financing indicates strong investor confidence.

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