Content Marketing Manager at Insurify

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, InsuranceIndustries

Requirements

Experience in content marketing, particularly consumer-facing content
Ability to create diverse content types (blog articles, SEO content, e-books, social posts, paid ad copy)
Strong SEO skills to outperform competitors
Expertise in communicating holistic stories across multiple channels
Capability to produce content on topics like insurance, business setup, hourly rate calculation, and entrepreneur interviews
Strategic thinking to shape content strategy and position Insify as the leading brand for entrepreneurs
Alignment with Insify's values: grit, impact, care, entrepreneurship
Comfortable in a pro-office environment for collaboration

Responsibilities

Own Insify's content strategy for the Netherlands market
Create and support the communication strategy as a strategic partner
Write SEO-optimized content and blog articles
Develop copy for paid ads
Produce consumer-facing content to engage freelancers and small entrepreneurs
Create varied content (e.g., blog articles, e-books, social posts) on insurance and entrepreneurship topics
Shape content to establish Insify as the go-to insurance brand for entrepreneurs and outpace competitors

Skills

Key technologies and capabilities for this role

Content MarketingBrand StorytellingCRMPerformance Marketing

Questions & Answers

Common questions about this position

What is the work arrangement or location policy at Insify?

Insify follows a pro-office approach, emphasizing face-to-face collaboration to spark creativity, build stronger teams, and help new joiners learn faster.

What are the core values and culture like at Insify?

Insify's culture is bold, caring, and built to make a real difference, driven by core values of grit, impact, care, and entrepreneurship, with a focus on passion, perseverance, solving real problems, and putting people first.

What skills are required for the Content Marketing Manager role?

The role requires expertise in creating SEO content and blog articles, writing copy for paid ads, producing diverse content like e-books and social posts, and communicating a holistic story across multiple channels.

What does the Growth Team structure look like at Insify?

The Growth Team handles performance marketing, brand storytelling, CRM, and design across channels like Meta, TikTok, Google, and TV, including visual designers, regional marketing managers, a VP of Growth, copywriters, and media specialists.

What makes a strong candidate for this Content Marketing Manager position?

A strong candidate is an outstanding, seasoned content leader who excels as a strategic partner in content creation, supports communication strategy for Netherlands expansion, and masters consumer-facing content across various formats and channels.

Insurify

Digital platform for insurance comparison

About Insurify

Insurify is a digital platform that helps individuals and families compare insurance policies. Users can answer a few questions to receive real-time quotes from various insurance providers, making it easier to find the best coverage for their needs. Unlike traditional methods, Insurify allows users to see multiple options at once without hidden fees, potentially saving them up to $717 on annual premiums. The company earns revenue by receiving a commission from insurance providers for each policy sold through its platform, allowing it to offer its services for free. Insurify's team includes experts in personal finance and the insurance industry, ensuring reliable information and guidance for users.

Cambridge, MassachusettsHeadquarters

2013Year Founded

$149.8MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Family Leave

Generous company holiday calendar

Learning & Development Stipends

Catered lunches in the office

Social impact volunteer time

Stock Options

Risks

Increased competition from new digital insurance platforms like DriveSmart.Auto.

Rising auto insurance costs may deter potential customers.

Dependency on key partners like Santander could be risky if partnerships dissolve.

Differentiation

Insurify uses AI and chatbots for personalized car insurance recommendations.

The platform offers real-time quotes from multiple insurance providers.

Insurify's user-friendly interface simplifies comparing and purchasing insurance.

Upsides

Partnerships with Santander and MassMutual expand Insurify's market reach.

Rising auto insurance premiums increase demand for comparison platforms like Insurify.

AI-driven personalization enhances customer experience and retention.

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