Content Manager at Entrust

Minneapolis, Minnesota, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

Bachelor’s degree in marketing, Communications, or a related field
5+ years of experience in brand, communications, and content marketing roles, preferably in a high-growth or dynamic environment
Strategic understanding of audience needs and ability to identify necessary content to tell their story, aligned with business goals
Passion for developing and executing content strategies that attract and convert prospects into engaged customers
Strong familiarity with SEO best practices to drive measurable business results
Customer-focused, using audience and market research to understand needs and inform content recommendations and messages
Adapts thinking across the full customer journey (awareness to consideration and conversion)
Leverages data to tell compelling stories, uncover insights, and identify opportunities
Communicates clearly and persuasively, tailoring messages for different audiences and stakeholders
Excels as a collaborative team player, fostering partnerships internally and externally
Experience managing agency relationships, including briefing, reviewing, and providing actionable feedback
Manages project details, deadlines, and shifting priorities with accuracy and accountability

Responsibilities

Responsible for the timely development of long-form content creation (net new or updated), including eBooks, blogs, web pages, email nurtures, interactive infographics, and more
Collaborate across teams (product, design, colleagues, agencies) to brainstorm ideas, develop content, and ensure strategic alignment
Develop intriguing snackable/promotable materials driving to longer-form content
Ensure brand voice and tone are consistent across all content deliverables and platforms
Improve written content’s visibility by aligning with established SEO and AEO strategies
Work across event and field marketing teams to ensure consistent messaging (mostly emails, nurtures, event landing page copy)
Work closely with key business portfolios to ensure regular and timely website updates
Manage and keep current the content inventory across all Entrust available content (in a shareable format)
Ensure proper distribution of long-form content once published/live
Work with the analytics team to understand what content is moving the needle

Skills

Key technologies and capabilities for this role

Content MarketingStorytellingCopywritingeBooksBlogsWeb ContentEmail MarketingInfographicsVideo ScriptsNewslettersContent Strategy

Questions & Answers

Common questions about this position

What is the employment type for this Content Manager position?

The position is full-time.

Is this Content Manager role remote or office-based?

This information is not specified in the job description.

What key skills are required for the Content Manager role?

The role requires strategic content strategy development, strong writing and storytelling skills, SEO best practices, collaboration across teams, and maintaining brand voice consistency.

What is the company culture like at Entrust?

Entrust fosters a flexible, global workplace that empowers careers, promotes collaboration, and values curiosity, dedication, and innovation from its people.

What makes an ideal candidate for this Content Manager position?

The ideal candidate keeps the customer and their needs in mind, has a passion for content strategies that attract and convert prospects, and brings strong SEO familiarity to drive business results.