Content Lead at Plaid

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, TechnologyIndustries

Requirements

15+ years of content marketing or editorial experience, with a focus on B2B or fintech
8+ years of experience in building and managing high-performing content teams
Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice
Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics
Strong analytical skills and ability to use data to assess content performance and drive program strategy
Willing to flex across strategy and execution

Responsibilities

Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness
Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content
Owning Plaid’s editorial calendar across Plaid’s owned channels
Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content
Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand
Partnering across marketing to align content with launches, campaigns, and demand generation goals
Building processes that streamline creation, increase output, and ensure cross-channel alignment
Managing and mentoring a lean content team and agencies
Measuring content performance and sharing insights

Skills

Key technologies and capabilities for this role

Content StrategyDemand GenerationBrand AwarenessEditorial OperationsVoice and ToneEditorial CalendarBlog ManagementNewsletter ManagementOrganic Social StrategySocial MediaContent Performance MeasurementTeam ManagementMentoringB2B MarketingFintech

Questions & Answers

Common questions about this position

What is the salary range for the Content Lead position?

The target base salary ranges from $193,200/year to $358,800/year in Zone 1 (New York City and San Francisco Bay Area), varying by location across zones. Additional compensation may include equity and/or commission.

Is this a remote role, or are there location requirements?

The role is location-dependent with salary varying by geographic zones, primarily covering major US cities like New York City, San Francisco Bay Area (Zone 1), and others down to Zone 4 for all other US cities. Plaid has offices in San Francisco, New York, Washington D.C., and international locations.

What experience and skills are required for this role?

Requires 15+ years of content marketing or editorial experience (B2B or fintech focus), 8+ years building and managing content teams, strong editorial judgment, exceptional writing and storytelling skills, strong analytical skills, and willingness to handle both strategy and execution.

What does Plaid look for in a strong Content Lead candidate?

Plaid seeks 'do-ers' who can flex across strategy and execution, with proven experience building high-performing teams and using data to drive content strategy in B2B or fintech.

What benefits does Plaid offer?

Plaid provides a comprehensive benefit plan, including medical and dental coverage.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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