Consumer PR Lead - 12 month FTC at Moonpig

London, England, United Kingdom

Moonpig Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, E-commerceIndustries

Requirements

Candidates must be available to start by November 2025, possess senior-level experience in consumer PR either in-house or agency-side, and demonstrate a track record of developing bold, culturally relevant PR and social campaigns. Strong commercial awareness, experience managing talent campaigns, and the ability to thrive in a fast-paced environment are essential.

Responsibilities

The Consumer PR Lead will shape and deliver an integrated PR strategy, lead creative campaign development for brand fame, and champion newsroom thinking for cultural hooks and newsjacking opportunities. Responsibilities include overseeing the press office, building media relationships, creating press materials, defining KPIs, managing agency relationships, and leading campaign planning and evaluation.

Skills

Public Relations
Brand Storytelling
Media Relations
Social Media
Brand Partnerships
Communication
Campaign Development

Moonpig

eCommerce platform for personalized cards and gifts

About Moonpig

Moonpig operates an eCommerce platform that focuses on personalized greetings cards, gifts, and flowers. Customers can create customized products for various occasions like birthdays, anniversaries, and new arrivals. The platform uses technology to ensure a smooth shopping experience, processing over 50 million orders each year. Unlike many competitors, Moonpig emphasizes customer satisfaction and timely delivery, which helps build loyalty among its users. The company's goal is to provide a convenient and enjoyable way for people to celebrate special moments with personalized items.

London, United KingdomHeadquarters
2000Year Founded
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Flexible Work Hours
Hybrid Work Options

Risks

Competition from free digital communication platforms may reduce demand for traditional cards.
Eco-conscious consumerism challenges Moonpig to offer more sustainable product options.
Economic uncertainty in key markets may reduce spending on non-essential personalized items.

Differentiation

Moonpig offers personalized greeting cards with customizable captions, unlike traditional cards.
The company integrates AI tools like AI handwriting for enhanced personalization.
Moonpig operates in multiple countries, including the UK, US, Australia, and the Netherlands.

Upsides

Increased demand for personalized digital experiences boosts Moonpig's growth potential.
AI integration enhances customer engagement and aligns with consumer interest in personalization.
Expansion of digital payment solutions facilitates smoother transactions and higher conversion rates.

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