Consumer marketing manager PWS, Switzerland at Logitech

Zurich, Zurich, Switzerland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, GamingIndustries

Requirements

7+ years of experience in product marketing or brand management function of the consumer goods industry
Strong leadership skills and comfortable challenging existing processes and norms
Excellent communication and presentation skills with the ability to influence brand strategy across the organization and with distribution partners
Strong problem solving and decision making ability based on data driven analysis
Experience in P&L management – managing and successfully growing a product line/category profitability
Experience with full sales & marketing mix, developing marketing plans and 360 campaigns
In-depth experience in understanding customer preferences, attitudes, and other factors that influence marketing plans and campaigns
Positive, “Can do, Will do” attitude with unquestionable integrity
Ability to analyze and understand sales trends at SKU level and use that to develop forecasts and sales plans to drive growth
Ability to work independently and collaboratively in a matrix organization, with diverse teams, both functionally and geographically

Responsibilities

Develop and lead a 360-degree approach to the consumer journey with digital, PR, social, partnership, point of sales, localization, and more
Develop and lead digital strategies that drive business by optimizing our digital marketing mix, driving more traffic to Etail pages across multiple platforms
Lead the development of best-in-class POSM and optimize local digital assets to strengthen retail/etail visibility and brand awareness
Own overall marketing insights, reporting, and tools, including KPIs setup and measures on ROI, to ensure successful measurement and consistently derive insights from results
Collaborate with relevant departments (Regional team / Internal Category & Account Manager team / Agencies) to drive success in the gaming business, identify key players, and coordinate actions

Skills

Digital Marketing

Social Media

Partnerships

POSM

Localization

eCommerce

Marketing Analytics

KPIs

ROI Measurement

Leadership

Communication Skills

Presentation Skills

Brand Management

Product Marketing

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.

Supply chain vulnerabilities affect availability of crucial semiconductor components.

Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.

The company is recognized for its innovative design and user experience focus.

Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.

The gaming industry's growth supports increased sales of Logitech's gaming peripherals.

Rising content creation platforms drive demand for Logitech's streaming equipment.

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