Strong beauty market knowledge and background in market and merchandising
Competent in writing and editing
Passionate about shopping across every beauty touchpoint
Confident in content execution with ability to spot trends, pitch and write stories, and create social- and video-first content
Ability to deliver compelling visuals to drive affiliate-linked product and original video and imagery under Allure's product review methodology and ethos
Enjoys data-led analysis and pitching new ways to engage audience around shopping-driven experiences on digital platforms (social, newsletter, original content, storefront)
Strong editorial judgment and project management skills to juggle multiple priorities across web, newsletters, social, and off-platform initiatives
Responsibilities
Conceive, assign, write, and edit Allure shopping content (including new, evergreen, storefront, and additional content for contributors) with SEO and Social best practices
Own Product Listing Pages (PLPs) from ideation through performance reporting, across evergreen content and tentpole projects
Work with content leads to organize and execute commerce tentpoles and special projects in conjunction with the editorial team (e.g., Black Friday, Amazon Prime Day, Best of Beauty, Readers’ Choice Awards)
Assist in brand partnership execution
Keep the Allure Shopping storefront up to date and best in class with product pulls and merchandising across all pages
Optimize merchant selection and pitch and/or approve market lists in evergreen content, ensuring strong merchandising, audience relevance, and trend awareness
Maintain a calendar of market projects, ensuring strong communication between commerce, editorial, creative, video, and audience development teams
Own market in commerce newsletters, including content and product curation and optimization, and writing and editing copy as needed
Conduct exploration into emerging storefront platforms and technologies (e.g., Amazon Storefront, native checkout, shopping via IRL events)
Integrate and monitor multimedia product storytelling in Allure shopping experiences via new CMS feature adoption for the team
Analyze data (DASH, Parsley, Mode, etc.) to identify growth opportunities and refine output to achieve goals
Concept and support original shoots with the shopping and Allure visuals team (e.g., partnerships, editor-led shoots) from start to finish
Manage workflow and mentor a roster of commerce freelancers