Chief Marketing Officer (Web3) - External at Serotonin

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Web3, Fintech, Blockchain, CryptocurrencyIndustries

Requirements

10+ years of marketing experience with a strong track record in leadership roles, including significant exposure to high-growth tech or Web3 startups
Scaled marketing organizations and delivered results in fast-paced environments
Proven success in launching major blockchain products or networks (including token launches) and growing them

Responsibilities

Develop and execute a comprehensive marketing strategy – spanning community, content, events, and partnerships – to drive network growth and user adoption. Align marketing initiatives with business objectives and bold vision for decentralization
Craft and champion the brand narrative and positioning, creating a clear, compelling story that resonates with users, partners, and the broader Web3 community. Elevate the company’s identity with a bold voice that stands out in the decentralized tech space
Lead community growth and engagement across Discord, Twitter (X), Telegram, and other platforms – building a vibrant community from the ground up. Nurture advocates and ambassadors who champion the mission and expand reach. Foster an environment of trust, engagement, and excitement among early adopters
Drive creative marketing campaigns and content initiatives that boost user engagement and retention. Oversee content creation (social media, blogs, videos, etc.) and educational resources to keep the community informed and excited – ensuring every message reflects a bold and provocative voice
Manage all PR and communications efforts to position the company as a thought leader in Web3. Secure strategic media coverage and speaking opportunities at industry events. Serve as the confident public face of the company at conferences, AMAs, and in the press, articulating the vision for decentralization and DePIN with clarity and conviction
Forge strategic partnerships across the Web3 and DePIN ecosystem to amplify reach and utility. Work closely with other projects, protocols, and influencers on co-marketing initiatives that drive network effects and grow the user base. Expand presence by collaborating within the community and industry to catalyze adoption
Build and mentor a high-performing marketing team, fostering a culture of creativity and data-driven experimentation. Inspire and empower team members to execute bold ideas with excellence, and lead by example as a hands-on marketer and mentor
Establish clear KPIs and success metrics for all marketing efforts, and continuously analyze performance data to inform decisions. Iterate quickly on campaigns based on insights, ensuring marketing is solution-oriented and delivering tangible growth in users and engagement

Skills

Marketing Strategy

Brand Positioning

Community Building

Discord

Twitter

Content Marketing

Campaigns

Web3

Digital Assets

Serotonin

Marketing firm specializing in blockchain solutions

About Serotonin

Serotonin provides marketing and product development services specifically for technology and blockchain companies. The firm helps clients create effective marketing strategies, launch products, and enhance their media presence. By utilizing their knowledge in digital marketing and blockchain, Serotonin positions brands to achieve significant market impact. What sets Serotonin apart from competitors is its specialized focus on breakthrough technology and Web3 startups, along with a team of experts who bring a wealth of experience in both marketing and technology. The goal of Serotonin is to empower its clients to succeed in the fast-paced tech landscape by delivering tailored solutions that drive growth and visibility.

New York City, New YorkHeadquarters

2020Year Founded

$2.9MTotal Funding

VENTURE_UNKNOWNCompany Stage

Consulting, Crypto & Web3Industries

51-200Employees

Benefits

Competitive Salary

Health Insurance

Remote Work Environment

Risks

Emerging blockchain marketing firms increase competition, potentially diluting market share.

Rapid Web3 technology evolution may outpace Serotonin's current capabilities.

Negative perception of Web3 gaming could hinder effective marketing efforts.

Differentiation

Serotonin specializes in transformative technology and blockchain solutions for tech startups.

The company offers comprehensive marketing strategies and product development services.

Serotonin's team has expertise in digital marketing, blockchain, and public relations.

Upsides

Growing interest in Web3 and blockchain in the Middle East offers expansion opportunities.

On-chain competition platforms like JokeRace present new markets for Serotonin's services.

Demand for improved UX in Web3 gaming aligns with Serotonin's consulting expertise.

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