Chevrolet Global Brand Strategy Assistant Manager at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, MarketingIndustries

Requirements

Bachelor's Degree
5+ years of marketing experience
Experience in a global marketing organization and/or experience working internationally (preferred: experience in global activations or multiple regions)
Broad marketing skillset and ability to effectively collaborate across functions
Excellent written and verbal communication skills
Strong project management and organizational skills
Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences and varying time zones
Ability to be a proactive, collaborative self-starter who takes initiative and seeks out support and guidance as needed
Regularly participate in global meetings which may be outside of core business hours due to local market time zones
No need for GM immigration sponsorship

Responsibilities

Support consistent global brand strategy that aligns with overall business objectives and resonates with target audiences worldwide
Ensure consistency and inclusivity in brand messaging, visual identity, and tone across all markets
Support the brand campaign strategy team in planning, executing, and closing projects within budget, schedule, and scope
Lead the Global Brand Governance process (monitor, audit, and reporting)
Support the annual roll-up of individual country/regional marketing plans into the broader global marketing plan
Support integration and roll out of go-to-market plans for global markets
Monitor and evaluate key performance indicators (KPIs), consumer sentiment across international markets, leveraging data-driven insights to optimize marketing strategies
Support a cross-functional team in the development and maintenance of Global Vehicle Positioning and Global Product Roadmap
Coordinate and integrate global input into key brand moments: global product reveals, launches, brand campaigns, and activations
Support the execution of global content defined for each initiative scope and global market needs
Facilitate information and assets to enable connection between global leadership with international markets as needed and appropriate
Carry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand team
Facilitate global best practice sharing sessions quarterly and global ad hoc learning sessions, ensuring all markets have a voice
Support and foster a culture of brand advocacy among international teams

Skills

Key technologies and capabilities for this role

Brand StrategyGlobal MarketingMarketing PlanningKPI MonitoringData AnalysisProject ManagementBrand GovernanceConsumer InsightsCampaign StrategyCross-functional Collaboration

Questions & Answers

Common questions about this position

What qualifications are required for the Chevrolet Global Brand Strategy Assistant Manager role?

A Bachelor's Degree and 5+ years of marketing experience are required, with experience in a global marketing organization.

Is this a full-time position?

Yes, this is a full-time employment opportunity.

What is the salary range for this position?

This information is not specified in the job description.

Does the role involve remote work or travel?

This information is not specified in the job description.

What kind of collaboration is expected in this role?

The role involves fostering collaboration across global marketing teams, working with cross-functional teams, and facilitating connects with international market representatives via videoconferences and in-person meetings as needed.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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