Channel Marketing Manager

Employment Type: [Not Specified] Location Type: [Not Specified] Salary: [Not Specified]

Who We Are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast-paced, ever-changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our [blog]([Not Specified]) and follow us @InsideGeotab on [Instagram]([Not Specified]). Join our [talent network]([Not Specified]) to learn more about job opportunities and company news.

Who You Are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Channel Marketing Manager who will be responsible for channel lifecycle marketing strategy for major market partners. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What You'll Do:

The Channel Marketing Manager will work with Marketing and Sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. This position will be the key point of contact for the partner relationship to support the development of joint channel marketing plans that help deliver against sell-in and sell-through targets.

How You'll Make an Impact:

• Driving and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc.
• Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives.
• Leveraging data-driven sales, operations, and management strategies to inform and scale marketing campaigns and channel programs.
• Communicating internally the needs of the channel to help influence decision-making.
• Identifying and developing required marketing assets to support marketing strategy and promote joint offerings.
• Managing annual budgets and reporting against key metrics such as expected and actual outcomes. Tracking, measuring, and reporting marketing program success.
• Leading creative campaign briefing discussions with partner contacts, with the ability to drive influence with partner leadership and partner agencies.
• Serving as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements.
• Facilitating roundtables, customer briefings, and other forums to develop customer advocacy and VOC.

What You'll Bring to the Role:

• Minimum of 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Sales, or related field.
• Equivalent combination of [Not Specified]