OLLY

Category Strategy Senior Associate

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health and Wellness, Vitamins and Supplements, Consumer GoodsIndustries

Category Strategy Senior Associate

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

WHO ARE WE?

We are the Wellbeing Collective, a global business unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization.

As part of the Wellbeing Collective, we have one customer-facing account team across OLLY, ONNIT, SmartyPants, and Welly. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential. Being part of the Collective offers the opportunity to represent more brands, and provide one voice to our customers, while also developing best-in-class capabilities. This is a remarkable group of people who have come together to work across a number of the different operating companies.

THE ROLE: Category Strategy Senior Associate

Reporting to the Category Strategy Senior Director, this person will serve as a key member of our team and will be an important asset to our continued growth. This position will help set the Vitamin category strategy for the future by producing key selling materials, conducting high-quality analysis, and synthesizing multiple data sources to derive clear recommendations for category and brand growth. This role requires experience, independence, and the ability to actively identify opportunities through analytics + insights.

KEY RESPONSIBILITIES

  • Serve as a Vitamin category expert by analyzing data to provide tools, stories, and recommendations to grow the VMS category, including assortment, shelving, new product launch performance, and competitive study.
  • Drive accelerated growth across all our VMS OpCos by leveraging data and insights to drive strategic action.
  • Help provide national channel recommendations, including shelving and assortment, for all customers.
  • Aid with strategic initiatives (ASP, JBP, etc.) with key retailers.
  • Partner with the Category Strategy Senior Director, Sales Planning Team, and HWC Reporting Team to create and analyze necessary tools to evaluate sales opportunities related to the VMS category (e.g., Distribution Void Tracker/Turns Rank, Consumption Report, VMS PBIs).
  • Conduct ad hoc category deep dives to provide inputs to drive strategic direction for the VMS Operating Companies (e.g., channel shifting dynamics, channel strategies, etc.).
  • Provide retail buyer-behavior perspective to the Operating Companies in order to inform strategy.
  • Live our team values of BE YOURSELF, BE DISRUPTIVE, BE PASSIONATE, BE SUPPORTIVE, and make life better for all of us!

CAPABILITIES + SKILLS REQUIRED

  • Experience: 2–5 years of experience in Category Management and/or Sales Analytics.
  • Analytical Skills: Ability to uncover data points and then turn information into insights for actionable growth.
  • Category Management: Developing 360° recommendations for national execution and all classes of trade, including assortment, shelving, and overall trends.
  • Retailer Growth: Proven ability to analyze and identify opportunities for growth with key retailers and bring them to life.
  • Communication: Solid written and verbal communication skills. Ability to give and receive constructive feedback.
  • Technical Proficiency: Proficiency in utilizing syndicated databases, Microsoft Suite tools, and Power BI (IRI, Nielsen, Numerator).
  • Visual Merchandising: Experience building visual shelf recommendations.
  • Passion: Passion for sales and a strong desire to build a transformational brand in today’s marketplace.
  • Retailer Knowledge: Understanding of working with retailers across all classes of trade, particularly Walmart and Target.
  • Sales Operations: Experience with a high-performance field organization, sales planning, and broker network.
  • Personal Attributes: Highly organized, analytical, detail-oriented, and self-motivated.

WHAT TO EXPECT DURING THE INTERVIEW PROCESS

  • Initial Video Screen: With a member of our Talent team.
  • Round 1: Conversation with the Hiring Manager + 1-2 conversations with other team members.
  • Round 2: 2-3 conversations with team or crucial stakeholders.

Skills

Category Strategy
Data Analysis
Market Research
Sales Strategy
New Product Launch
Competitive Analysis
Retail Strategy
Strategic Planning
Business Development

OLLY

Nutritional supplements for health and wellness

About OLLY

OLLY offers a variety of nutritional supplements aimed at improving overall well-being. Their product range includes gummies, softgels, capsules, and powders that target specific health needs such as sleep, mood, immunity, beauty, and general health. OLLY's products are designed to be convenient and enjoyable, making it easier for health-conscious consumers of all ages to incorporate essential nutrients into their daily routines. Unlike many competitors, OLLY operates on a direct-to-consumer model, selling products directly through their website, which allows them to enhance customer experience and build loyalty. Their goal is to provide high-quality, scientifically-backed supplements that help individuals improve their health in a simple and enjoyable manner.

San Francisco, CaliforniaHeadquarters
2013Year Founded
$642KTotal Funding
GROWTH_EQUITY_VCCompany Stage
Healthcare, Consumer GoodsIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Fertility Treatment Support
401(k) Retirement Plan
401(k) Company Match
Hybrid Work Options
Wellness Program
Free product

Risks

Increased competition in menopause supplements could impact OLLY's market share.
Legal challenges over melatonin mislabeling could harm OLLY's reputation and finances.
Consumer skepticism about nootropic ingredients may affect new cognitive health product sales.

Differentiation

OLLY offers a wide range of wellness products, including gummies, softgels, and powders.
The company focuses on science-backed formulations, enhancing trust and credibility with consumers.
OLLY's direct-to-consumer model allows control over customer experience and data collection.

Upsides

OLLY's entry into the menopause category addresses an underserved market with high demand.
The partnership with Roku offers innovative e-commerce opportunities through streaming platforms.
OLLY's focus on clean label products aligns with consumer demand for transparency and quality.

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