Senior Project Manager - Digital Advertising (Remote)
VerisartSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, AdvertisingIndustries
Requirements
- Bachelor's degree in business, Marketing, Advertising, Statistics, Computer Science, Engineering or related field
- 5+ years of product management experience, ideally in digital advertising / ad tech / retail media / programmatic / DSP / social advertising ecosystems
- Deep understanding of display advertising, programmatic buying, DSP architecture, ad exchanges, social media ad platforms (Facebook/Meta, Instagram, TikTok, etc.), and offsite display inventory
- Proven track record of launching and scaling products in programmatic or off-site/social advertising, with measurable business impact
- Strong analytical skills: ability to work with data (both quantitative and qualitative), define and track metrics, run experiments / A/B tests / lift studies
- Excellent stakeholder management: experience working cross-functionally with engineering, data science, sales, operations, legal/privacy etc
- Experience navigating issues around identity / cookie deprecation / privacy (e.g., post-cookie ID strategies, first-party data, device graph, constrained environments)
- Strong strategic thinking: able to scan market trends, competitive landscape, identify gaps/opportunities
- Excellent communication skills: able to present roadmap, business case, results, trade-offs to senior leadership, clients, internal teams
- Preferred Qualifications
- Prior experience in retail media / commerce-driven ad ecosystems. Understanding how shopper data, catalog data, in-store / online behaviour feed into ad targeting and measurement
- Familiarity with social/offsite attribution and measurement tools (multi-touch attribution, incrementality, MTA, MMM)
- Experience building or working with DSPs, or managing DSP integrations (e.g. supply-side, exchange, bid-request / response)
- UX / consumer behaviour understanding: knowing how creative, placements, ad formats affect performance
- Comfort with ambiguity and working in fast-evolving landscape (changes in ad tech, regulatory/privacy shifts, platform policies)
Responsibilities
- Define and own the product strategy and roadmap for offsite, DSP, and social offsite expansion (audience targeting, inventory, integrations, measurement)
- Work closely with engineering, data science, operations, and commercial (sales & marketing) teams to specify, build, launch, and iterate on products
- Identify new opportunities for partnerships, social platforms, measurement tools, and optimizations to improve reach and ROI
- Establish and monitor key performance metrics (e.g., CTR, viewability, conversion, cost per action, incremental lift, OMNI ROAS) and ensure products meet business goals
- Lead market, competitive, and customer research to understand trends in digital advertising, programmatic, privacy, identity, and social media landscapes
- Ensure alignment with Walmart’s privacy, regulatory, and data governance policies, especially around audience targeting, cookies / ID alternatives, and cross-border data use
- Work with operations and supply chain of ad tech (DSP partners, social platforms, ad exchanges) for integration, compliance, quality of supply, budgeting, trafficking, and delivery
- Collaborate with the sales team to understand advertiser needs, help with pitches / product demos, support customizing solutions for key clients, and gather feedback post launch
- Manage trade-offs in roadmap (performance vs. reach vs. cost vs. speed), balancing short-term delivery with long-term scalability, reliability, and innovation
Skills
Product Strategy
Roadmap Management
Market Research
Competitive Analysis
Digital Advertising
Programmatic Advertising
DSP
Social Media Advertising
Privacy Compliance
Data Governance
KPIs
Ad Tech
Stakeholder Collaboration
Engineering Collaboration
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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