Campaign Management Sr Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Professional ServicesIndustries

Requirements

Any Graduation (Bachelor’s degree in Marketing, Business Administration, or a related field preferred)
5 to 8 years of years of experience (3-5 years specifically in promotions, marketing planning, or campaign management)
Proven track record in executing successful promotional initiatives that drive measurable business impact
Experience working in fast-paced industries, preferably in retail, e-commerce, or multinational organizations
Proficiency in marketing and CRM tools (e.g., Salesforce, or similar platforms)
Strong data analysis capabilities, including experience with tools such as Excel, Google Analytics, Tableau, or Power BI
Solid understanding of digital marketing and sales enablement strategies
Strategic & Analytical Thinking: Ability to develop data-driven promotional strategies and assess their effectiveness
Project Management: Strong ability to manage multiple campaigns simultaneously, ensuring timely execution
Creativity & Innovation: Ability to develop fresh and engaging promotional ideas tailored to target audiences
Collaboration & Communication: Strong interpersonal skills to work effectively with cross-functional teams and stakeholders
Adaptability: Ability to thrive in a dynamic, fast-paced environment and respond to shifting business needs
Certifications in digital marketing, project management (e.g., PMP), or CRM tools are a plus

Responsibilities

Design and implement data-driven promotional campaigns aimed at increasing sales, customer acquisition, and brand awareness
Develop and maintain a promotional calendar, ensuring alignment with overall marketing and sales strategies
Optimize promotions based on customer insights, market trends, and competitive analysis
Work cross-functionally with marketing, sales, product, and operations teams to ensure the successful execution of promotions
Oversee the creation of promotional materials, ensuring messaging consistency and brand alignment
Coordinate with external vendors, agencies, and partners to support promotional campaigns
Track and analyze promotional performance using key metrics such as ROI, conversion rates, and customer engagement
Generate post-campaign reports with actionable insights and recommendations for future campaigns
Continuously assess and improve promotional strategies to enhance effectiveness
Budget & Resource Management

Skills

Campaign Analytics

Reporting

Salesforce

Excel

Google Analytics

Tableau

Power BI

CRM

Data Analysis

Digital Marketing

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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