Business Development Coordinator at VSA Partners

Chicago, Illinois, United States

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Design AgencyIndustries

Requirements

BA/BS degree in a related field
3+ years of business-related or client-facing experience; background in sales, marketing, consulting, or media is a plus
Strong project management and organizational skills
Excellent communication and stakeholder management abilities
A proven track record of exceeding goals and striving to be a top performer
Self-motivated and analytical

Responsibilities

Manage the day-to-day operation of the Growth Engine tech stack: coordinate content + SEO analytics and web performance tracking; monitor inbound traffic and identify ICP-aligned accounts; maintain CRM (HubSpot) data integrity, manage automation workflows, and ensure campaign attribution; track buying signals and help prioritize target accounts
Own list hygiene and segmentation across all systems — keeping ICP (Ideal Client Profile) tiers accurate, current, and prioritized
Support outbound efforts: campaign setup and QA, ensuring automation, triggers, and follow-ups are compliant and executed flawlessly
Partner with Growth and Marketing leadership to support the execution of the Growth + Marketing Plan, including campaign setup, attribution tagging, and KPI tracking
Support conference and event lead capture: upload and manage lists, tag campaign codes, and align outbound follow-ups; set meetings for conferences
Collect and track market intelligence for the growth team, organizing and categorizing sales lead information
Assist in sales collateral, proposal development, and meeting preparation
Assist in tracking thought leadership and PR outputs (SEO tagging, gated content, newsletter management)
Maintain cadence for reporting cycles — weekly Growth Standups, monthly channel reviews, and quarterly pipeline forecasts
Stay informed about industry trends, competitive landscape, and emerging technologies to effectively position our consultative services and refine outbound strategies
Maintain CRM accuracy and integrations across all platforms in the tech stack
Build and update dashboards for: MQL/SQL volume by channel; outbound engagement and conversion rates; lead-to-meeting velocity; pipeline attribution and ROI by source
Surface insights and opportunities for optimization and identify friction points and efficiency gaps

Skills

Key technologies and capabilities for this role

HubSpotCRMSEO analyticsweb performance trackingautomation workflowscampaign attributiondata integritycontent management

Questions & Answers

Common questions about this position

What are the key responsibilities of the Business Development Coordinator?

The role involves managing the Growth Engine tech stack, including CRM (HubSpot) data integrity, automation workflows, list hygiene, and campaign attribution, as well as supporting marketing campaigns, event lead capture, market intelligence, and reporting.

Is this Business Development Coordinator role remote or office-based?

This information is not specified in the job description.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What kind of person is ideal for this Business Development Coordinator role?

This is an ideal role for a detail-driven, analytically minded builder who thrives on systems, precision, and operational excellence.

What is the team culture like at VSA Partners for this role?

The team is on a mission to drive scalable growth through a proactive, intelligence-driven growth engine that integrates brand, demand, and data.

VSA Partners

Strategy and creative agency for brands

About VSA Partners

VSA Partners focuses on creating impactful experiences by blending consumer insights with human-centered design. Their services include branding, advertising, data science, and technology, which they offer to a wide range of clients, including major brands like Google, Nike, and IBM. The agency stands out from competitors by emphasizing tailored solutions that not only drive creative outcomes but also deliver measurable results. VSA operates in key markets such as Chicago, New York, and San Francisco, and collaborates with other independent agencies through the Meet The People network to enhance their offerings. The main goal of VSA Partners is to provide meaningful experiences that lead to business growth and creative leadership for their clients.

Chicago, IllinoisHeadquarters

1982Year Founded

BUYOUT_LBOCompany Stage

Consulting, Enterprise Software, DesignIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

Professional Development Budget

Performance Bonus

Risks

Increased competition in key markets may dilute VSA's market share.

Departure of key personnel could disrupt projects and affect client relationships.

Reliance on project-based engagements may lead to revenue volatility.

Differentiation

VSA Partners combines consumer insights with human-centered design for impactful experiences.

The agency offers a comprehensive suite of services including branding and data science.

VSA leverages a collaborative approach through its network, Meet The People.

Upsides

Growing demand for personalized branding solutions boosts VSA's market opportunities.

Interest in ethical marketing aligns with VSA's award-winning social justice campaigns.

Rising importance of data-driven marketing complements VSA's expertise in data science.

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