thatgamecompany

Business Development & Marketing Associate - China

Shanghai, Shanghai, China

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Software, EntertainmentIndustries

Requirements

Candidates should have at least 3 years of relevant experience, preferably in the gaming industry. A strong interest in brand partnerships and marketing is essential, along with basic project management skills. Fluency in both Chinese and English is required, along with good communication and cross-cultural collaboration skills. Candidates should be self-motivated with a proactive problem-solving approach and possess basic data analysis skills.

Responsibilities

The Business Development & Marketing Associate will assist the Senior Business Development Manager in developing and managing brand partnership projects, including preliminary research, partner communication, and project execution. They will support the marketing team in planning and executing marketing activities, collect and analyze market data to provide insights for marketing decisions, and participate in cross-departmental communication and coordination to ensure projects run smoothly across multiple teams.

Skills

Brand Partnership Management
Project Management
Data Analysis
Market Data Analysis
Cross-Cultural Collaboration
Communication
Problem-Solving
Reporting

thatgamecompany

Develops visually stunning, emotionally engaging games

About thatgamecompany

thatgamecompany develops video games that focus on exploration, beauty, and emotional connection. Their games, such as "Sky: Children of the Light," "Journey," "Flower," and "Flow," are designed to be visually stunning and accessible to a wide audience, including casual gamers and families. The gameplay emphasizes shared experiences and emotional resonance, making them appealing to players looking for more than just entertainment. Unlike many competitors, thatgamecompany prioritizes artistic quality and emotional depth in their games, fostering a collaborative and experimental work environment that encourages innovation. Their goal is to create unique gaming experiences that resonate with players on a deeper level.

Key Metrics

Santa Monica, CaliforniaHeadquarters
2006Year Founded
$190.8MTotal Funding
LATE_VCCompany Stage
Entertainment, GamingIndustries
51-200Employees

Risks

Increased competition from indie developers focusing on similar game styles.
Subscription-based gaming services may impact premium game sales.
Regulatory scrutiny over in-app purchases could affect revenue models.

Differentiation

thatgamecompany creates visually stunning and emotionally engaging games.
Their games emphasize exploration, beauty, and emotional connection.
They focus on inclusivity and shared experiences in gaming.

Upsides

Increased interest in cozy, emotionally engaging games boosts their market potential.
Cloud gaming platforms offer new distribution channels for broader audience reach.
Cross-platform play trends enhance appeal by allowing seamless experiences across devices.

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