Business Associate at WisdomTree

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing, TechnologyIndustries

Requirements

5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing
Undergraduate degree in Business, Information Systems, Marketing, or a related field
Hands-on experience with headless CMS platforms, including schema design, custom inputs, and workflow configuration; experience with complex, multi-regional, multi-lingual website setups
Strong understanding of web technologies, content management systems (CMS), and digital workflows
Familiarity with web analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, or Hotjar
Understanding of SEO principles and how they influence content structure and site performance
Experience working in a collaborative, fast-paced environment using Agile methodologies and tools such as JIRA to manage timelines, priorities, and stakeholder communication
Excellent problem-solving skills, logical reasoning, and an analytical mindset
Strong organizational and interpersonal skills, with the ability to prioritize multiple requests effectively
Located in the greater New York metropolitan area or within a commutable distance

Responsibilities

Function as the main liaison between regional Marketing and Development teams to manage daily website projects and sprint cycles
Coordinate and prioritize website enhancement requests, bug fixes, and new feature rollouts through JIRA
Lead sprint planning, backlog grooming, and standups to ensure smooth execution of web initiatives
Gather and document business requirements for web enhancements, marketing tools, and system integrations
Translate business needs into detailed functional and technical specifications for development teams
Oversee quality assurance (QA) and user acceptance testing (UAT) to ensure deliverables meet business and compliance standards
Collaborate with marketing stakeholders and developers to implement changes and monitor their impact
Maintain alignment between global and regional teams to support a consistent user experience and messaging
Analyze website performance metrics, user behavior, and conversion rates to identify optimization opportunities
Recommend enhancements to improve user experience (UX), site functionality, and overall digital engagement
Provide data-driven insights and recommendations to support business goals
Define and prioritize project backlogs to ensure timely delivery of web enhancements
Ensure web solutions align with security best practices and regulatory requirements (GDPR, ADA, etc.)

Skills

Key technologies and capabilities for this role

JIRASprint PlanningBacklog GroomingBusiness RequirementsFunctional SpecificationsTechnical SpecificationsQAUATWebsite ManagementUXAnalyticsProject Management

Questions & Answers

Common questions about this position

What experience level is required for this Business Associate role?

The role requires 5+ years of relevant experience as a Business Analyst, Project Manager, or Digital Producer in website operations or digital marketing, along with an undergraduate degree in Business, Information Systems, Marketing, or a related field.

Is this position remote or does it require being in a specific location?

The role is open to candidates located in the greater New York metropolitan area or within a commutable distance, suggesting it requires proximity to the New York area rather than fully remote work.

What key skills are needed for managing website projects in this role?

Candidates need hands-on experience with headless CMS platforms including schema design, custom inputs, and workflow configuration; strong understanding of web technologies, CMS, and digital workflows; familiarity with web analytics tools like Google Tag Manager and Google Analytics; and understanding of SEO principles.

What does the team structure look like for this position?

You will work closely with the marketing teams in the U.S. and Europe, functioning as the main liaison between regional Marketing and Development teams.

What makes a strong candidate for this Business Associate position?

A strong candidate has 5+ years in business analysis, project management, or digital production for websites, hands-on headless CMS experience with multi-regional setups, web analytics familiarity, and SEO knowledge, plus the ability to manage JIRA, sprint planning, and stakeholder collaboration.

WisdomTree

Offers exchange-traded products and investment solutions

About WisdomTree

WisdomTree specializes in creating and managing exchange-traded products (ETPs), including exchange-traded funds (ETFs), which are traded on stock exchanges like stocks. Their products cater to both individual investors and financial professionals. WisdomTree uses blockchain technology to improve transparency and accessibility in financial transactions, ensuring secure and clear operations. The company generates revenue through management fees charged for the professional management of these investment funds. WisdomTree aims to empower its clients by providing them with the necessary tools and knowledge to make informed investment decisions. Their focus on blockchain integration and a diverse range of investment solutions sets them apart from competitors in the financial sector.

New York City, New YorkHeadquarters

1985Year Founded

$126.4MTotal Funding

IPOCompany Stage

Consulting, Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Performance Bonus

Risks

Increased competition in the XRP ETF market from companies like Bitwise and 21Shares.

Potential regulatory challenges in the U.S. for launching XRP ETFs due to uncertain SEC stance.

Volatility of XRP prices could impact the performance of WisdomTree's XRP ETPs.

Differentiation

WisdomTree leverages blockchain to enhance transparency and user experience in financial products.

The company offers a diverse range of ETPs, including innovative XRP-based products.

WisdomTree's blockchain-native digital wallet, WisdomTree Prime, sets it apart in digital finance.

Upsides

Tokenization of real-world assets aligns with WisdomTree's blockchain focus, opening new product avenues.

Growing demand for seamless crypto management supports WisdomTree's blockchain-native wallet strategy.

Interest in XRP products suggests strong market potential for WisdomTree's XRP-based ETPs.

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