Brand Strategy & Content Lead at Sonic

Boston, Massachusetts, United States

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$125,000 – $135,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthtech, Medtech, SaaSIndustries

Requirements

Interest in Sonio's mission (improving women's and children's health through prenatal AI technology)
Strong understanding of B2B SaaS marketing with at least 4-5 years of experience
Pragmatic and organized, able to shift from strategic thinking to operational execution
Ability to turn clinical and technical outputs/claims into relevant case studies, organize/coordinate/leveraging customer testimonials, and create solid slide decks/one-pagers when necessary
Comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with help from Revenue Leadership team
Operates independently with minimal supervision, pushes work forward without waiting for instructions, comfortable reporting directly to CEO (rapid, results-first, solution-oriented updates/communications)
Strong planning discipline, runs projects with checklists, milestones, cross-team coordination, and reliable follow-through
Nice to have: US healthcare market knowledge

Responsibilities

Build Sonio’s brand story in collaboration with the CEO and other leaders
Own Sonio’s brand positioning and visibility in the US
Build content strategy, defining key topics/channels, and produce key pieces of content yourself
Own events end-to-end: map/prioritize events with Leadership & Sales, build narratives/assets, manage logistics, ensure follow-up
Establish strategic partnerships: joint studies/publications, co-marketing
Manage awareness channels: social presence, blog agenda, webinars, podcasts

Skills

Key technologies and capabilities for this role

Brand StrategyContent StrategyB2B SaaS MarketingEvent ManagementStrategic PartnershipsSocial MediaWebinarsPodcasts

Questions & Answers

Common questions about this position

What is the salary range for the Brand Strategy & Content Lead role?

The salary range is $125K - $135K plus a 10% bonus.

What benefits does Sonio offer?

Sonio offers health insurance including medical plan, vision, and dental up to $30,000 per year plus FS.

Is this role remote or based in a specific location?

The role is localized in Boston.

What skills and experience are required for this position?

Candidates need at least 4-5 years of B2B SaaS marketing experience, strong understanding of turning clinical/technical outputs into case studies, comfort approaching clinicians and partners, and the ability to operate independently with pragmatic organization and planning discipline.

What makes a strong candidate for this role?

A strong candidate is mission-driven with interest in Sonio's mission, has 4-5 years B2B SaaS marketing experience, can execute independently reporting to the CEO, and preferably has US healthcare market knowledge.