Brand Strategy & Content Lead at Sonic

Boston, Massachusetts, United States

$125,000 – $135,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthtech, Medtech, SaaSIndustries

Interest in Sonio's mission (improving women's and children's health through prenatal AI technology)
Strong understanding of B2B SaaS marketing with at least 4-5 years of experience
Pragmatic and organized, able to shift from strategic thinking to operational execution
Ability to turn clinical and technical outputs/claims into relevant case studies, organize/coordinate/leveraging customer testimonials, and create solid slide decks/one-pagers when necessary
Comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with help from Revenue Leadership team
Operates independently with minimal supervision, pushes work forward without waiting for instructions, comfortable reporting directly to CEO (rapid, results-first, solution-oriented updates/communications)
Strong planning discipline, runs projects with checklists, milestones, cross-team coordination, and reliable follow-through
Nice to have: US healthcare market knowledge

Build Sonio’s brand story in collaboration with the CEO and other leaders
Own Sonio’s brand positioning and visibility in the US
Build content strategy, defining key topics/channels, and produce key pieces of content yourself
Own events end-to-end: map/prioritize events with Leadership & Sales, build narratives/assets, manage logistics, ensure follow-up
Establish strategic partnerships: joint studies/publications, co-marketing
Manage awareness channels: social presence, blog agenda, webinars, podcasts