Brand Copywriter
Earnest- Full Time
- Junior (1 to 2 years)
Candidates should possess a degree in Marketing, Communications, Advertising, or a related field, with 1-3 years of experience in brand strategy, marketing, or copywriting, preferably in an agency or consultancy environment, and strong understanding of brand strategy, positioning, and messaging, along with proficiency in using digital marketing tools and platforms.
The Brand Strategist and Creative Copywriter will collaborate with clients to establish brand positioning, messaging, and identity, conduct market research to identify trends and customer insights, craft persuasive copy for various platforms, develop creative campaign concepts and strategies, monitor and analyze campaign performance, and provide insights for optimization, while also integrating brand strategy and creative storytelling across all channels.
Digital publishing platform for subscription-based content
Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.