Substack

Brand Strategist and Creative Copywriter (Fractional and Intern)

United States

Not SpecifiedCompensation
Junior (1 to 2 years), Entry Level & New GradExperience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, CommunicationsIndustries

Requirements

Candidates should possess a degree in Marketing, Communications, Advertising, or a related field, with 1-3 years of experience in brand strategy, marketing, or copywriting, preferably in an agency or consultancy environment, and strong understanding of brand strategy, positioning, and messaging, along with proficiency in using digital marketing tools and platforms.

Responsibilities

The Brand Strategist and Creative Copywriter will collaborate with clients to establish brand positioning, messaging, and identity, conduct market research to identify trends and customer insights, craft persuasive copy for various platforms, develop creative campaign concepts and strategies, monitor and analyze campaign performance, and provide insights for optimization, while also integrating brand strategy and creative storytelling across all channels.

Skills

Brand Strategy
Marketing
Copywriting
Market Research
Digital Marketing Tools
Campaign Strategy
Creative Campaign Concepts
Brand Positioning
Messaging
Persuasive Copy
Campaign Performance Analysis

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

Key Metrics

San Francisco, CaliforniaHeadquarters
2017Year Founded
$97.5MTotal Funding
ANGELCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.
Elon Musk's acquisition interest could cause market speculation and investor instability.
Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.
The platform offers built-in marketing, aiding creators in growing their subscriber base.
Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.
Mobile editor launch enhances accessibility, increasing content output and engagement.
Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

Land your dream remote job 3x faster with AI