Brand Strategist at OpenAI

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

10+ years of experience in brand strategy, marketing, or related roles, preferably within the tech sector
Ability to collaborate deeply with creative, product, and design teams to develop integrated strategies
Experience building brand foundations from scratch - and being agile and thoughtful about how to adapt
Experience leading strategy for scaled, high-impact campaigns targeting diverse audiences
Strong analytical skills with the ability to translate complex data into actionable brand insights
Exceptional communication and creative storytelling abilities, with a track record of working with creative and wide cross-functional (XFN) teams to develop compelling brand narratives
Deep understanding of AI and its potential roles for consumers and businesses
Experience collaborating across creative, marketing, product, and leadership teams in fast-paced environments

Responsibilities

Leverage quantitative and qualitative research to extract key insights and transform complex data into engaging, narrative-driven strategies that connect with diverse audiences
Develop, refine, and maintain brand architecture to ensure consistent, differentiated positioning in the market, aligning visual identity, messaging, and tone across every touchpoint
Collaborate with cross-functional teams—including Marketing, Product, Sales, and Design—to craft and execute integrated campaigns
Create high-quality creative briefs and refine creative solutions along the way (across audiences)
Conduct comprehensive market research and competitive analysis to identify emerging trends and opportunities
Use data analytics to continuously measure and optimize brand performance, ensuring strategies are both innovative and effective

Skills

brand strategy

quantitative research

qualitative research

brand architecture

integrated campaigns

market research

competitive analysis

data analytics

creative briefs

OpenAI

Develops safe and beneficial AI technologies

About OpenAI

OpenAI develops and deploys artificial intelligence technologies aimed at benefiting humanity. The company creates advanced AI models capable of performing various tasks, such as automating processes and enhancing creativity. OpenAI's products, like Sora, allow users to generate videos from text descriptions, showcasing the versatility of its AI applications. Unlike many competitors, OpenAI operates under a capped profit model, which limits the profits it can make and ensures that excess earnings are redistributed to maximize the social benefits of AI. This commitment to safety and ethical considerations is central to its mission of ensuring that artificial general intelligence (AGI) serves all of humanity.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$18,433.2MTotal Funding

LATE_VCCompany Stage

AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Health insurance

Dental and vision insurance

Flexible spending account for healthcare and dependent care

Mental healthcare service

Fertility treatment coverage

401(k) with generous matching

20-week paid parental leave

Life insurance (complimentary)

AD&D insurance (complimentary)

Short-term/long-term disability insurance (complimentary)

Optional buy-up life insurance

Flexible work hours and unlimited paid time off (we encourage 4+ weeks per year)

Annual learning & development stipend

Regular team happy hours and outings

Daily catered lunch and dinner

Travel to domestic conferences

Risks

Elon Musk's legal battle may pose financial and reputational challenges for OpenAI.

Customizable ChatGPT personas could lead to privacy and ethical concerns.

Competitors like Anthropic raising capital may intensify market competition.

Differentiation

OpenAI's capped profit model prioritizes ethical AI development over unlimited profit.

OpenAI's AI models, like Sora, offer unique video creation from text descriptions.

OpenAI's focus on AGI aims to create AI systems smarter than humans.

Upsides

OpenAI's $6.6 billion funding boosts its AI research and computational capacity.

Customizable ChatGPT personas enhance user engagement and satisfaction.

OpenAI's 'Operator' AI agent could revolutionize workforce automation by 2025.

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