Brand Marketing Specialist - ENT (Ear, Nose & Throat), Europe at Stryker

Amsterdam, North Holland, Netherlands

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor’s degree (Marketing, Business, Life Sciences, or related field)
4+ years of professional experience in Marketing, Product Management, or related disciplines
Strong presentation, communication, and interpersonal skills
Demonstrated ability to manage multiple projects and meet deadlines in a dynamic, cross-functional environment
Excellent interpersonal communications and persuasion skills – with proficiency in English
Demonstrated ability to influence and drive alignment without direct authority
Regular international travel required (~30%)
Preferred
Experience in medical technology, healthcare or other clinical product categories
Strategic downstream marketing experience in Europe
MBA or advanced degree in e.g. Marketing, or Business Administration
Additional European languages are an advantage

Responsibilities

Lead and shape the downstream brand strategy for Stryker’s ENT portfolio across Europe
Define and drive strategic campaign development and portfolio positioning to expand visibility and market adoption
Help growing a developing business with strong expansion potential, leveraging its European diversity to unlock new opportunities
Partner closely with Sales, Brand Marketing, Medical Education and our Market access team to align messaging and enable strong execution across digital channels, social media and customer engagement events
Analyze market, competitor and performance data to prioritize opportunities and support strategic decision-making
Align budget allocation with strategic priorities and provide selective field engagement to validate initiatives
Contribute to European product launch readiness and commercial education strategy, including targeted sales enablement

Skills

Brand Strategy

Campaign Development

Market Analysis

Competitor Analysis

Sales Enablement

Product Launch

Digital Marketing

Social Media

Presentation Skills

Cross-Functional Collaboration

Budget Management

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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