Brand Marketing Lead - New York, NY at Blackbird Labs

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Restaurants, Hospitality, FintechIndustries

Requirements

10+ years of experience in brand, content, or creative marketing (ideally in consumer tech, lifestyle, or related fields)

Responsibilities

Define and evolve Blackbird’s long-term brand strategy and positioning, ensuring the narrative reflects our vision, values, and differentiation in market
Develop the creative and communications strategy that connects brand storytelling with product and business objectives
Shape the overarching campaign architecture and lead concept development, ensuring ideas, copy, and design work together seamlessly across paid, owned, and experiential channels
Partner with Product and Partner Marketing to translate product strategy and loyalty mechanics into cohesive, emotionally resonant brand storytelling
Collaborate with Design to evolve and uphold the visual identity system and brand guidelines across every internal and external surface
Lead and mentor a multidisciplinary team (Content, Video, and freelance creatives), fostering a culture of creative excellence and innovation that spans owned and operated channels
Establish scalable frameworks and toolkits that enable consistency, creativity, and speed across teams and partners
Serve as brand steward across the company, influencing how teams think, communicate, and design with the brand in mind
Represent the voice of the brand—guiding tone, message, and storytelling across campaigns, communications, and product experiences

Skills

Key technologies and capabilities for this role

Brand StrategyCreative DirectionStorytellingBrand PositioningMarketing StrategyContent CreationNarrative Development

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite role in New York, NY, with an in-office culture that values in-person connection and collaboration, though described as a senior hybrid role.

What is the salary or compensation for this position?

This information is not specified in the job description.

What skills and experience are required for the Brand Marketing Lead role?

The role requires expertise in brand strategy, creative direction, storytelling, communications strategy, visual and verbal identity stewardship, campaign architecture, and concept development, with the ability to lead teams and partner cross-functionally.

What is the company culture like at Blackbird Labs?

Blackbird has an in-office culture emphasizing passion for the product, elite performance with drive and grit, making others better through feedback and growth, accountability to talent principles, and the power of in-person collaboration to ignite creativity and team spirit.

What makes a strong candidate for this Brand Marketing Lead position?

Strong candidates will have senior-level experience defining and scaling brand identity, leading strategy and creative teams, partnering cross-functionally with Marketing, Product, Design, and Loyalty, and building frameworks for consistent brand storytelling aligned with business goals.

Blackbird Labs

About Blackbird Labs

Cupertino, CaliforniaHeadquarters

2017Year Founded

$34MTotal Funding

SERIES_ACompany Stage

Robotics & Automation, Consumer Software, Enterprise Software, AI & Machine Learning, BiotechnologyIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Stock Options

Risks

Competition from established platforms like OpenTable and Yelp.

Potential regulatory scrutiny over blockchain use in hospitality.

Volatility of cryptocurrency markets could impact financial stability.

Differentiation

Founded by Resy and Eater co-founder, offering industry expertise.

Focuses on web3 technology for unique restaurant loyalty solutions.

Targets personalized dining experiences with tailored loyalty programs.

Upsides

Increased blockchain adoption in hospitality benefits Blackbird's platform.

Rise of digital wallets aligns with Blackbird's tech-driven solutions.

Growing consumer interest in personalized dining experiences supports Blackbird's offerings.

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