Brand Marketing Lead - New York, NY at Blackbird Labs

New York, New York, United States

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Restaurants, Hospitality, FintechIndustries

10+ years of experience in brand, content, or creative marketing (ideally in consumer tech, lifestyle, or related fields)

Define and evolve Blackbird’s long-term brand strategy and positioning, ensuring the narrative reflects our vision, values, and differentiation in market
Develop the creative and communications strategy that connects brand storytelling with product and business objectives
Shape the overarching campaign architecture and lead concept development, ensuring ideas, copy, and design work together seamlessly across paid, owned, and experiential channels
Partner with Product and Partner Marketing to translate product strategy and loyalty mechanics into cohesive, emotionally resonant brand storytelling
Collaborate with Design to evolve and uphold the visual identity system and brand guidelines across every internal and external surface
Lead and mentor a multidisciplinary team (Content, Video, and freelance creatives), fostering a culture of creative excellence and innovation that spans owned and operated channels
Establish scalable frameworks and toolkits that enable consistency, creativity, and speed across teams and partners
Serve as brand steward across the company, influencing how teams think, communicate, and design with the brand in mind
Represent the voice of the brand—guiding tone, message, and storytelling across campaigns, communications, and product experiences

Brand Strategy

Creative Direction

Storytelling

Brand Positioning

Marketing Strategy

Content Creation

Narrative Development

Blackbird Labs

Cupertino, CaliforniaHeadquarters

2017Year Founded

$34MTotal Funding

SERIES_ACompany Stage

Robotics & Automation, Consumer Software, Enterprise Software, AI & Machine Learning, BiotechnologyIndustries

11-50Employees