Brand Manager, Soft Products (Harry's) at Harry's

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, Personal Care, Grooming ProductsIndustries

Requirements

Thoughtful and dynamic with a passion for commercializing innovative products, building brands, and developing/implementing groundbreaking strategies that drive omni-channel growth
Proactive, collaborative, and adept at solving complex problems through creative solutions
Strong bias for action
Proven track record of driving brand growth and equity, spearheading product commercialization, and executing breakthrough go-to-market plans

Responsibilities

Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave
Support the development of the innovation pipeline — drive category growth by helping to shape the product roadmap
Lead cross-functional teams (Product Development, R&D, Finance) through concept refinement, validation, forecasting, pricing, and go-to-market

Skills

Key technologies and capabilities for this role

Brand ManagementConsumer InsightsMarket StrategyCPG MarketingCustomer Research

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

The Harry's working model is in-office Tuesday, Wednesday, and Thursday at our beautiful 70,000 square foot SoHo office.

What perks or benefits does the office offer?

The SoHo office provides bagels on Wednesdays, lunch on Thursdays, fully stocked kitchens with snacks, coffee, and drinks every day, free products, and in-person meetings without Zoom.

What key skills and qualities are required for the Brand Manager role?

The role requires being thoughtful and dynamic with a passion for commercializing innovative products, proactive and collaborative, adept at solving complex problems through creative solutions, with a strong bias for action and a proven track record of driving brand growth and equity.

What is the company culture like at Harry's and Mammoth Brands?

Harry's maintains a small, scrappy, entrepreneurial culture even as it grows, focused on creating things people like more, better serving customers, employees, and community, with a commitment to positive impact.

What makes a strong candidate for this Brand Manager position?

A strong candidate is ambitious, up for the challenge of cracking the men’s grooming market, with a passion for building brands, driving omni-channel growth, and a proven track record in brand growth.

Harry's

Consumer packaged goods focusing on shaving products

About Harry's

Harry's Inc. focuses on creating consumer packaged goods, starting with shaving products and expanding into other categories like personal care. Their products are designed to meet the specific needs of consumers, ensuring quality and satisfaction. The company operates through direct-to-consumer sales and retail partnerships, making their products accessible to a wide audience in the U.S., U.K., and Germany. What sets Harry's apart from competitors is their commitment to social responsibility, dedicating 1% of sales to support nonprofit initiatives. Their goal is to foster customer loyalty by providing high-quality products while also making a positive impact on communities.

New York City, New YorkHeadquarters

2013Year Founded

$461.7MTotal Funding

ACQUISITIONCompany Stage

Consulting, Consumer GoodsIndustries

501-1,000Employees

Benefits

Medical, dental, and vision coverage

Wellness reimbursement and incentives

401(k) matching

Flexible spending accounts

Flexible PTO policy

Parental leave

Risks

Conservative backlash over Trevor Project partnership may affect brand perception.

IPO filing could increase scrutiny and pressure from investors.

Lume acquisition may face integration challenges affecting company performance.

Differentiation

Harry's designs and manufactures its own line of razors and blades.

The company offers both a-la-carte and subscription models for its products.

Harry's operates Harry's Labs for mergers and acquisitions to drive innovation.

Upsides

Subscription models in CPG are growing, benefiting Harry's subscription services.

Eco-friendly grooming products trend offers expansion opportunities for Harry's.

Mental health awareness aligns with Harry's BetterHelp partnership, boosting brand loyalty.

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