Brand Manager, Soft Products (Harry's) at Harry's

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, Personal Care, Grooming ProductsIndustries

Requirements

Thoughtful and dynamic with a passion for commercializing innovative products, building brands, and developing/implementing groundbreaking strategies that drive omni-channel growth
Proactive, collaborative, and adept at solving complex problems through creative solutions
Strong bias for action
Proven track record of driving brand growth and equity, spearheading product commercialization, and executing breakthrough go-to-market plans

Responsibilities

Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave
Support the development of the innovation pipeline — drive category growth by helping to shape the product roadmap
Lead cross-functional teams (Product Development, R&D, Finance) through concept refinement, validation, forecasting, pricing, and go-to-market

Skills

Brand Management

Consumer Insights

Market Strategy

CPG Marketing

Customer Research

Harry's

Consumer packaged goods focusing on shaving products

About Harry's

Harry's Inc. focuses on creating consumer packaged goods, starting with shaving products and expanding into other categories like personal care. Their products are designed to meet the specific needs of consumers, ensuring quality and satisfaction. The company operates through direct-to-consumer sales and retail partnerships, making their products accessible to a wide audience in the U.S., U.K., and Germany. What sets Harry's apart from competitors is their commitment to social responsibility, dedicating 1% of sales to support nonprofit initiatives. Their goal is to foster customer loyalty by providing high-quality products while also making a positive impact on communities.

New York City, New YorkHeadquarters

2013Year Founded

$461.7MTotal Funding

ACQUISITIONCompany Stage

Consulting, Consumer GoodsIndustries

501-1,000Employees

Benefits

Medical, dental, and vision coverage

Wellness reimbursement and incentives

401(k) matching

Flexible spending accounts

Flexible PTO policy

Parental leave

Risks

Conservative backlash over Trevor Project partnership may affect brand perception.

IPO filing could increase scrutiny and pressure from investors.

Lume acquisition may face integration challenges affecting company performance.

Differentiation

Harry's designs and manufactures its own line of razors and blades.

The company offers both a-la-carte and subscription models for its products.

Harry's operates Harry's Labs for mergers and acquisitions to drive innovation.

Upsides

Subscription models in CPG are growing, benefiting Harry's subscription services.

Eco-friendly grooming products trend offers expansion opportunities for Harry's.

Mental health awareness aligns with Harry's BetterHelp partnership, boosting brand loyalty.

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