Brand Manager (m/w/d) Vitamins/Minerals/Supplements at Halborn

Munich, Bavaria, Germany

Halborn Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Health, Wellness, SupplementsIndustries

Requirements

  • Bachelor's/Master's degree in Marketing, Business Administration, or a related field
  • Proven experience in brand management or marketing roles, ideally with VMS/OTC background
  • Strong analytical skills and business acumen
  • Excellent communication and interpersonal skills
  • Creative thinking and problem-solving abilities
  • Proficiency in digital marketing tools and platforms
  • Ability to manage multiple projects and meet deadlines
  • Fluent in German and English

Responsibilities

  • Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
  • Drive development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams
  • Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
  • Plan and oversee advertising and promotional activities, including media, digital marketing, social media, etc
  • Collaborate with creative teams to develop engaging content and marketing materials
  • Work closely with the innovation team to drive brand pipeline and manage product launches to market entry
  • Manage the brand's marketing budget, ensuring efficient allocation of resources as well as monitoring effectiveness of campaigns and initiatives
  • Analyze data and market trends to assess brand performance and make data-driven decisions
  • Build and maintain relationships with external partners, such as advertising agencies and media
  • Manage brand equity through successful deployment and localization of global toolkits
  • Drive close collaboration with global Wellness category and across EMEAL region to drive scale and synergies
  • Support and mentor junior associates on the marketing team

Skills

Brand Management
Marketing Strategy
Consumer Insights
P&L Management
Market Activation
Digital Marketing
Social Media
Campaign Management
Product Launches
Data Analysis
Budget Management
Cross-Functional Leadership

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters
2019Year Founded
$87.5MTotal Funding
SERIES_ACompany Stage
Cybersecurity, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Unlimited Paid Time Off
Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.
AI-powered social media bot farms could introduce new cyber threats.
Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.
The company offers high-level security audits and penetration testing for DeFi clients.
Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.
Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.
Tokenized real-world assets present new opportunities for Halborn's security solutions.

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