Brand Manager, Baby at Target

Minneapolis, Minnesota, United States

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$71,000 – $128,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Consumer GoodsIndustries

Requirements

4-year degree
4 - 6 years' experience
Ability to be an effective team player, managing relationships and influencing cross-functional teams and key business partners
Strategic thinking and planning skills
Excellent communication, presentation, and organizational skills
Ability to work independently with minimal supervision
Detailed problem-solving, independent judgement, and decision-making skills

Responsibilities

Facilitate the end-to-end process of developing and managing owned brands under guidance of the director
Maintain working knowledge of applicable consumer, competitive, marketplace and business context to support decision making
Contribute to a cross-functional team across merchandising, design, development, packaging, marketing, and others, to develop and execute brand strategy and activation plans
Act as a steward for owned brands, bringing consistency to the way we show up and building brand awareness, engagement and love with guests
Under guidance, facilitate cross-functional routines, govern the brand roadmap, escalate risks and delays, drive accountability, and monitor key performance indicators
Ensure the brand’s alignment with guest needs and mindsets including positioning, audience definition, brand identity, or other creative briefing (incl. packaging) to support activation of the owned brand
Conduct analysis on brand performance, which includes ongoing tracking of brand consumer and financial performance to inform action

Skills

Brand Management

Consumer Insight

Market Analysis

Cross-Functional Collaboration

Merchandising

Packaging

Marketing

Retail Strategy

Product Lifecycle Management

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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