Brand Manager at Abbott

Baar, Zug, Switzerland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Diabetes CareIndustries

Requirements

University degree in Marketing or Business or relevant experience
Languages: German (fluent), French (good), English (good); Italian as a big plus
At least 5 years Pharmaceutical and/or Medical Device Industry experience
Minimum 3 years in Marketing and/or Sales including working with advertising/creative agencies
Experience of working with MS Office

Responsibilities

Develop marketing strategies using all elements of the marketing mix, including brand development, to increase sales
Have broad and deep product knowledge and be responsible for product trainings as appropriate
Localize global/EMEAP marketing strategy to match the brand position in Switzerland and maximise brand potential
Input into developing plan to market product through promotional campaigns, utilising the full marketing mix
Develop or localize multichannel marketing projects in accordance with relevant functions
Budget planning and tracking to ensure promotional campaigns are within agreed spending limits and A&P reporting is accurate, including accruals, for owned projects
Assist in preparing plan, LBE, LRP & S&OP as required
Liaise closely and influence sales management, brand team, and sales team to ensure promotional campaigns are developed on strategy and executed effectively
Prepare, organize, and conduct trainings to ensure sales teams are well trained and able to execute strategies effectively
Liaise closely with all support functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies, and Global/EMEA Marketing)
Collate competitor intelligence from the market
Report Marketing KPIs as deemed necessary by the ACH management team and Global/EMEAP Marketing
Analyze KPIs to optimize campaigns and spendings/ROI
Create or localize marketing material: ensure marketing material is developed, approved, and produced according to branding guidelines and approval processes
Collaborate with external vendors and stakeholders regarding quotes, negotiations, contracts, POs
Work with relevant leaders and managers as well as peers to create and track in-country marketing plans and communicate to the commercial organisation as appropriate
Ensure all activities are performed in compliance with quality system requirements

Skills

Key technologies and capabilities for this role

Marketing StrategyBrand DevelopmentMarketing MixMultichannel MarketingBudget PlanningCampaign ManagementProduct TrainingCompetitor IntelligenceKPI AnalysisROI OptimizationMarketing Material LocalizationVendor ManagementStakeholder Collaboration

Questions & Answers

Common questions about this position

What is the location for this Brand Manager position?

This position works out of the Abbott Diabetes Care division in Baar, Switzerland.

What education and language skills are required?

A university degree in Marketing or Business or relevant experience is required, along with fluent German, good French, good English, and Italian as a big plus.

What experience is needed for this role?

At least 5 years in the Pharmaceutical and/or Medical Device Industry, minimum 3 years in Marketing and/or Sales including working with advertising/creative agencies, and experience with MS Office are required.

Is the salary specified for this position?

This information is not specified in the job description.

How should I apply for this Brand Manager role?

Send your CV as a PDF today; if uploading several documents, don't save in between to add more, as you won't be able to after saving.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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