Nielsen

Brand Health / Brand Tracking - Customer Success Leader, Western Europe

Madrid, Community of Madrid, Spain

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Data & Analytics, Consumer InsightsIndustries

Requirements

Candidates should possess a Bachelor's degree or equivalent experience, with a Master's degree preferred. Proven leadership experience in analytics consultancy or market research is required, along with expertise in Brand & Media Solutions. Strong analytical, sales acumen, project management, and communication skills are essential. Experience in leading high-performing teams, managing people, developing talent, and maintaining positive client relationships in complex situations is also necessary. Knowledge of sales processes in CPG companies and NielsenIQ products/services is preferred.

Responsibilities

The Brand Health / Brand Tracking - Customer Success Leader will be responsible for customer success within the Brand & Media Strategic Analytics & Insight Practice Area across Western Europe. Key duties include delivering excellence, maintaining delivery standards, driving operational efficiency, and supporting sales for upselling and cross-selling to ensure timely revenue recognition and profitable execution. This role involves supporting the regional customer success lead in organizational design, P&L management, hub strategy, and coordinating cross-training programs. The leader will set and measure delivery standards to drive client satisfaction, contribute to regional revenue targets through repeat sales and timely deliverables, and collaborate with sales partners for client and project revenue growth, retention, and profitability. They will represent Customer Success in key client meetings, contribute to global commercial strategy, and drive best delivery practices. Additional responsibilities include targeting reductions in cycle time, fostering high employee engagement and retention, driving continuous improvement, providing input into product roadmaps, and supporting thought leadership efforts. Core KPIs include increasing team engagement and retention, driving regional revenue, maintaining/increasing Net Promoter Score (NPS), and supporting EBITDA targets through profitability monitoring and budget optimization.

Skills

Customer Success
Brand Health
Brand Tracking
Strategic Leadership
Analytics
Insight
Sales
Upselling
Cross-selling
Revenue Recognition
P&L Management
Client Satisfaction
Commercial Strategy
Product Roadmap
Employee Engagement
Continuous Improvement
Accountability
Organizational Efficiency

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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