Brand & Analytics Senior Product Manager (Hybrid) at Weedmaps

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cannabis, TechnologyIndustries

Requirements

Bachelor’s degree or equivalent work experience
5+ years product management experience in a technological industry
Deep data background using self-service analytics tooling
Intermediate SQL or equivalent knowledge
2+ years experience in consumer-facing online commerce, analytics tooling, or marketplace

Responsibilities

Develop and mature brands experience, with a focus on B2B analytics overall
Ensure the brand's offering and experience is cohesive with the Weedmaps ecosystem overall; providing value to brand clients, consumer users, and retail clients
Define and measure OKRs; translate objectives into a logically sequenced and optimized product roadmap
Maintain and prioritize a product roadmap and backlog and ensure that new features and enhancements are validated and clearly specified
Lead a cross-functional team to ensure implementation of the product vision efficiently
Monitor adoption, usage, and revenue impact of new products and features and report on release impact as necessary
Collaborate with product, program, and engineering leaders across the organization to guide the platform roadmap, pinpointing new requirements, features, and policies
Oversee enterprise-level product planning including identifying new opportunities as well as incorporating a rolling roadmap of business projects and technology initiatives
Write complete and detail-oriented product requirements documents and ensure clear communication of those requirements to the business, design, usability, and development teams
Engage with customers through a variety of channels and serve as the voice of the customer internally
Strive to deliver high-quality technology products/services in a very high growth environment where priorities and structures shift rapidly
Own and maintain the evolving brands business; creating product requirements, partnering with revenue teams, coordinating with technical teams, design teams, and other stakeholders to develop and design end-to-end experiences
Monitor and react to customer and consumer needs and feedback, constantly improving and expanding the brands and analytics ecosystems

Skills

Product Management

B2B Analytics

OKRs

Product Roadmap

Backlog Prioritization

Cross-functional Leadership

Stakeholder Management

PRDs

Communication Skills

Presentation Skills

Weedmaps

Online platform connecting cannabis consumers and businesses

About Weedmaps

Weedmaps connects cannabis consumers, patients, retailers, doctors, and brands through its online platform. It provides a directory of marijuana dispensaries, delivery services, and cannabis products, making it easy for users to find what they need. The platform allows users to search for specific products based on cannabinoids like CBD and THC, catering to different preferences. Weedmaps operates on a marketplace model, generating revenue from subscription fees paid by cannabis retailers and brands, as well as through advertising services. This approach not only supports the businesses listed but also offers consumers valuable information and educational content about cannabis. Additionally, Weedmaps provides tools for businesses, such as point-of-sale systems and compliance software, to help them operate efficiently. The goal of Weedmaps is to serve as a comprehensive resource for anyone involved in the cannabis industry, enhancing the connection between consumers and businesses.

Irvine, CaliforniaHeadquarters

2008Year Founded

$316.1MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Family Planning Benefits

Fertility Treatment Support

Mental Health Support

Wellness Program

Risks

Increased competition from expanding local dispensaries like Purple Lotus.

The take-private offer may create uncertainty among investors and stakeholders.

Regulatory challenges may complicate the implementation of the medical cannabis card program.

Differentiation

Weedmaps offers a comprehensive directory of cannabis dispensaries and delivery services.

The platform provides detailed product information, enhancing consumer purchasing decisions.

Weedmaps' dual revenue model includes subscription fees and advertising services.

Upsides

Growing interest in cannabis education boosts demand for Weedmaps' educational content.

The rise of medical cannabis programs expands Weedmaps' user base and service offerings.

The 'Best of Weedmaps' program enhances consumer engagement and platform loyalty.

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