Growth Marketing Lead
AltiumSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Food Waste Reduction, Sustainability, Consumer Marketplace, MarketingIndustries
Requirements
- Significant experience in marketing, with a core focus on consumer marketing and brand building within a commercial minded business
- Hands-on experience in driving results backed by clear data, insights, and measurement
- Comprehensive and natural understanding of social media planning, execution and identifying trends
- Hands-on experience planning and executing consumer marketing campaigns across platforms
- Excellent communications skills - in both English and Polish
- You’re a born storyteller with a clear and empathetic communications style
- Exceptional organisational skills and the capability to multitask comfortably
- Keen eye for detail and proficiency in briefing and reviewing creative content
- Embrace accountability and leadership
- Ambitious, results-oriented mindset
- A desire to help make a positive impact on our planet and society
Responsibilities
- Lead Brand & Marketing storytelling across owned and paid channels in Poland in collaboration with internal and external partners
- Drive local demand-driving activities to balance the Too Good To Go marketplace
- Lead local partnerships mainly with content creators, influencers and 3rd parties
- Lead local CRM and product initiatives to deliver high engagement and activity on the app
- Tailor globally-led campaigns to fit with the relevant Polish target segments
- Lead and manage briefs for creative production with both internal creative team and external agency partners
- Consistently lead with data and measurement in everything you do
- Work closely with other marketing and commercial functions, including Partner marketing, Paid Acquisition, Key Accounts and PR, to ensure cohesive and impactful output
- Continuously improve consumer understanding and identify local trends and opportunities in collaboration with the analytics, brand and growth teams
- Foster strong relationships with marketing colleagues in the Centre cluster, Global, and other countries to create collective learning
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary or compensation for the B2C Marketing Manager role?
This information is not specified in the job description.
Is this B2C Marketing Manager position remote or office-based?
This information is not specified in the job description.
What skills and experience are required for the B2C Marketing Manager role?
The role requires significant experience in marketing with a core focus on consumer marketing and brand building within a commercial-minded business, along with hands-on experience in driving activities.
What is the company culture like at Too Good To Go?
Too Good To Go fosters an international, collaborative, and multidisciplinary marketing community with a strong mission to fight food waste, emphasizing teamwork across global teams and continuous improvement.
What makes a strong candidate for the B2C Marketing Manager position?
A strong candidate has significant experience in consumer marketing and brand building in a commercial business, with hands-on skills in driving demand, partnerships, CRM, and data-led decision-making.
Too Good To Go
Mobile app for purchasing surplus food
About Too Good To Go
Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers and businesses economically but also has a positive environmental impact by reducing food waste. With a global presence, Too Good To Go serves a diverse clientele across Europe and North America, enhancing visibility for participating businesses and attracting new customers.
Copenhagen, DenmarkHeadquarters
2016Year Founded
$73.2MTotal Funding
CONVERTIBLECompany Stage
Food & Agriculture, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
Health Insurance
Hybrid Work Options
Paid Vacation
Unlimited Paid Time Off
Risks
Increased competition from startups like SIRPLUS entering the market.
Economic pressures may lead consumers to prioritize cheaper alternatives.
Potential burnout in the startup environment could impact productivity.
Differentiation
Too Good To Go partners with major retailers like Whole Foods Market.
The app offers a unique commission-based model benefiting both consumers and businesses.
It leverages AI to optimize food management and reduce waste.
Upsides
Collaborations with Whole Foods expand its reach in the U.S. market.
AI solutions enhance operational efficiency and profitability.
Growing consumer interest in sustainability boosts demand for its services.
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