AVP, Marketing - FIJI Water at The Browser Company

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, Consumer Goods, MarketingIndustries

Requirements

MBA plus 10 years in senior level brand management role or consumer marketing within CPG; food or beverage experience a plus
Solid understanding of media advertising, digital marketing, consumer promotions, POS marketing, PR, sales promotions, and trade marketing
Strong cross-functional project management skills
Deep understanding of marketing strategy, consumer and customer insights, social media, and public relations
Expertise in competitive landscape analysis, manufacturing partnerships, sourcing, point-of-sale development, and ROI evaluation
Strong initiative, leadership, project management, organizational skills, and meticulous attention to detail

Responsibilities

Lead the overall brand and trade marketing strategies to drive brand awareness, customer demand, and brand preference for FIJI Water
Engage customers through the conception and implementation of marketing campaigns, promotions, trade marketing programs (including Retail and On Premise activations), merchandising services, sponsorships, and market research
Build strong relationships with the Retail and On Premise sales teams and participate actively in customer facing activities and meetings
Develop, maintain, and consistently communicate compelling brand positions and USPs
Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities
Utilize category and consumer insights to identify growth opportunities and new product development to successfully bring new profitable branded products to market
Timely and efficiently communicate the marketing programs to the sales teams and other departments
Oversee the PR & Events strategy to ensure brand consistency
Prepare and monitor annual budget for the brand marketing department
Run the annual brand planning process: set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables
Work closely with the Direct-to-Consumer team to ensure strategies and creative align with brand standards and share a cohesive brand voice across all other marketing strategies and communications
Own the relationship with the in-house creative agency's activities/projects, providing direction for all necessary marketing/creative material produced internally or externally; ensure consistent creative execution and positioning and development of integrated campaigns
Manage a team of 3 direct reports with a total team of 9; ensure career development goals are met for each direct report

Skills

Marketing Strategy

Brand Marketing

Trade Marketing

Consumer Insights

Social Media

Public Relations

Competitive Analysis

ROI Evaluation

Project Management

Leadership

Campaign Management

Promotions

The Browser Company

Develops a user-friendly web browser

About The Browser Company

The Browser Company develops a web browser called Arc, which focuses on providing a more intuitive and organized online experience for users. Arc is designed to be user-friendly and efficient, aiming to improve how people interact with the internet compared to traditional browsers. Unlike many existing browsers, Arc seeks to streamline the browsing process, making it easier for users to manage their online activities. The Browser Company differentiates itself from competitors by targeting a more modern and simplified user experience, backed by a team of experienced professionals from notable tech companies. Their goal is to enhance the way users navigate the web, potentially disrupting the current browser market with their fresh approach.

New York City, New YorkHeadquarters

2019Year Founded

$133.1MTotal Funding

LATE_VCCompany Stage

Consumer SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Home Office Stipend

Paid Parental Leave

Risks

Arc's recent security vulnerability could undermine user trust and adoption.

Dia may face competition from established AI-integrated browsers like Microsoft's Edge.

The freemium model may limit revenue if premium features aren't compelling.

Differentiation

Arc offers a more personal and creative browsing experience than traditional browsers.

The Browser Company is led by seasoned tech professionals from Instagram, Tesla, and Google.

Arc's AI-powered features, like 'Call Arc', enhance user interaction and efficiency.

Upsides

The Browser Company raised $50 million, valuing it at $550 million.

Growing demand for personalized browsing experiences supports Arc's market entry.

The launch of AI-centric browser Dia could attract a wider audience in 2025.

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