AVP, Market Development- Consumer Accessories at AT&T

Dallas, Texas, United States

AT&T Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Telecommunications, Consumer ElectronicsIndustries

Requirements

  • Bachelor’s degree in Business, Marketing, Engineering, or related field required. MBA or advanced degree strongly preferred
  • Minimum of 7+ years’ progressive experience in telecommunications, technology, product management, or related fields
  • Demonstrated success in leading large-scale businesses and managing products through their full lifecycle
  • Proven track record negotiating complex commercial agreements and driving cross-functional initiatives to successful outcomes
  • Expertise in Agile methodologies and product management tools (e.g., JIRA, Confluence)

Responsibilities

  • Set and execute the vision for the wireless accessories business, ensuring achievement of annual revenue, unit, market share, and profit goals (P&L Responsibilities)
  • Drive business expansion by launching new channels, markets, customers, and product categories
  • Develop and implement strategies that align with company pillars and long-term objectives, ensuring competitive differentiation and sustainable growth
  • Cultivate and maintain robust relationships with carrier partners, suppliers, and key stakeholders
  • Negotiate high-value purchasing agreements and commercial terms that maximize organizational value
  • Lead innovative, consumer-facing partnership initiatives to capture market opportunities and deliver best-in-class launch performance
  • Oversee the full lifecycle of the wireless accessories portfolio—from ideation and launch through growth, maturity, and retirement
  • Make critical product decisions regarding promotions, repositioning, and end-of-life strategies
  • Drive multi-year product planning, leveraging market insights, customer feedback, and performance analytics
  • Direct supply chain strategy, including demand forecasting, packaging, distribution, and risk mitigation to optimize channel performance
  • Lead major business transformations, such as market disruptions, renegotiating agreements while sustaining growth
  • Design and implement go-to-market strategies, collaborating with marketing, engineering, and sales to ensure successful product launches and ongoing adoption
  • Develop comprehensive forecasts and reporting on revenue, market performance, and strategic adjustments for executive leadership
  • Define and track key metrics (KPIs) to monitor business and product health, using analytics to identify opportunities for optimization and increased profitability
  • Lead, mentor, and develop a high-performing, cross-functional team, fostering a culture of innovation, accountability, and continuous improvement
  • Influence hiring, development, and succession planning decisions to ensure organizational strength
  • Champion the adoption of emerging technologies (e.g., AI) and market trends to drive product and business innovation across the enterprise
  • Recommend and implement process improvements and modern tools to enhance business agility and execution
  • Provide regular business updates and strategic recommendations to senior leadership
  • Serve as a subject-matter expert and thought leader, guiding cross-functional teams and mentoring future leaders

Skills

P&L Management
Strategic Planning
Partnership Development
Negotiation
Product Lifecycle Management
Supply Chain Management
Demand Forecasting
Market Analysis
Revenue Growth
Cross-Functional Leadership

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters
1876Year Founded
$43.3MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Adoption Assistance
Disability Insurance
Life Insurance
Employee Assistance Programs
Wellness Program
Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.
A recent data breach could damage AT&T's reputation and lead to customer churn.
Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.
The company is expanding its fiber network, enhancing broadband offerings in underserved areas.
AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.
The new customer service guarantee may attract customers from competitors lacking similar assurances.
Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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