AVP, Head of CAP Marketing Enablement at Nasdaq

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, TechnologyIndustries

Requirements

Minimum of 12 years of digital marketing experience, with a focus on marketing operations, analytics and martech
Strong technical knowledge of MarTech tools and platforms, including Adobe MarTech stack, Google Marketing Cloud, Salesforce and Marketo
Strong knowledge of and experience building marketing analytics and reporting tools
Strong leadership skills with experience managing multiple teams and driving team performance
Excellent communication skills with the ability to collaborate effectively with cross-functional teams and within a large, matrixed organization
Ability to work across time zones as part of a multi-cultural and geographically dispersed team
Passionate about achieving positive results for the business
Compelling storyteller with the ability to communicate business value through data to senior management and teammates
Experience in accelerating growth in a fast-moving, fluid environment where user experience/customer expectations are changing rapidly
Experience in successfully managing senior leadership interactions

Responsibilities

Lead the development and execution of annual and long range plans to enhance the operational efficiency and impact of CAP Marketing in support of CAP business objectives
Collaborate closely with fellow CAP Marketing senior leadership and other marketing colleagues to understand business line marketing needs and objectives to inform organizational design, capacity and technology planning and operational strategies
Develop strong collaborative partnerships with Enterprise Digital and Technology colleagues to maximize CAP Marketing leverage through enterprise-wide martech platforms, data and other capabilities
Develop strategies and tactics for harmonizing appropriate CAP Marketing-wide functions including campaign execution, martech stack development and adoption and oversee the creation of a unified CAP Marketing metrics and reporting platform
Work closely with CAP Marketing leadership to ensure executive level reporting suits the needs of individual business lines as well as broader CAP while surfacing actionable insights that can fuel ongoing marketing optimization, including providing the insights necessary for monthly or quarterly business reviews
Develop and manage relevant budgets that reflect CAP Marketing’s long term strategic needs
Enable operational activities, workshops, training/learning sessions, forums, and opportunities to keep the larger CAP Marketing team abreast of digital marketing and technological advancements
Nurture constructive, collegial relationships with leadership across Marketing, the business and the Enterprise to align strategies, martech investments and processes for maximum leverage and efficiency
Communicate progress within and beyond CAP Marketing with clarity, consistency and transparency to ensure strong awareness and understanding of the value we deliver and to help marketers understand how their work is aligned with the business
Lead a global team to maximize operational and technological leverage while nurturing talent with a focus on growth and accountability

Skills

MarTech

CRM

Marketing Analytics

Campaign Management

Digital Performance

Marketing Operations

Attribution Modeling

Metrics Reporting

Strategic Planning

Organizational Design

Technology Planning

Nasdaq

Operates electronic stock exchange and financial services

About Nasdaq

Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.

New York City, New YorkHeadquarters

1971Year Founded

$9,370.5MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, Financial ServicesIndustries

5,001-10,000Employees

Risks

Adenza acquisition's high price may affect shareholder confidence and stock performance.

Integration of Metrio's ESG software may face challenges, delaying expected benefits.

Nasdaq's secondary stock offering could lead to stock dilution, affecting shareholder value.

Differentiation

Nasdaq operates one of the world's largest electronic stock exchanges.

Nasdaq offers advanced analytics through its Smart Portfolio for investment optimization.

Nasdaq is a pioneer in sustainable investment practices with a focus on ESG solutions.

Upsides

Nasdaq's acquisition of Adenza expands its financial technology capabilities.

Nasdaq's secondary stock offering could provide capital for strategic investments.

Nasdaq Private Market's Series B financing indicates strong investor confidence.

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