Audience Growth Strategist

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, News, PublishingIndustries

Requirements

Candidates must have significant experience growing SEO or audience within a newsroom environment and a thorough knowledge of content factors related to Google Search and News rankings, including E-E-A-T, topical authority, and on-page optimization. A strong understanding of Google Discover and other content recommendation engines is required, along with proficiency in Google Trends, Google Search Console, GA4, SEO tools like Ahrefs/Semrush, and real-time content analytics tools such as Parse.ly or Chartbeat. Experience with creating structure is also necessary.

Responsibilities

The Audience Growth Strategist will create and execute newsroom strategies to increase sessions, users, and engagement, focusing on improving visibility in Google Discover, Google Search, and Google News. Responsibilities include performing in-depth competitive analysis, growing visibility in Google's AI Mode/Overviews, building content strategies with topic ideas, pre-planning for future events, and suggesting new coverage areas to reach new audiences. The role also involves making proactive recommendations on trending topics, delivering training to newsroom teams on SEO and content best practices, and ensuring all content adheres to editorial guidelines and brand standards.

Skills

Audience Growth

Content Marketing

Content Strategy

SEO

Google Discover

Organic Audiences

Social Audiences

Direct Audiences

AI Mode

AI Overviews

LLMs

Answer Engines

Content Analysis

Competitor Analysis

Trend Tracking

Performance Analysis

Training

Content Optimization

Newsweek

Global news magazine providing in-depth coverage

About Newsweek

Newsweek provides in-depth coverage and analysis of significant global events through its print and digital platforms. With over 80 years of experience, it offers readers a unique perspective on world affairs, helping them understand the context behind major news stories. Newsweek publishes both a U.S. edition and an International edition, which caters to various regions including Europe, the Middle East, Africa, and Asia-Pacific, along with language-specific editions for countries like Japan, Korea, and Latin America. The print magazine is distributed in 68 territories, while its website offers continuous updates on breaking news. Newsweek's goal is to inform and guide readers through the complexities of a rapidly changing world.

New York City, New YorkHeadquarters

1933Year Founded

M_AND_ACompany Stage

Consumer Software, EntertainmentIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Risks

Declining trust in media could impact Newsweek's readership and advertising revenue.

AI-generated content threatens traditional journalism, reducing demand for human journalists.

Social media platforms divert traffic away from traditional news websites like Newsweek.

Differentiation

Newsweek offers both print and digital editions, catering to diverse reader preferences.

The magazine provides in-depth analysis on global issues, setting it apart from competitors.

Newsweek's international editions expand its reach across multiple regions and languages.

Upsides

Increased focus on multimedia content engages younger audiences and diversifies content delivery.

AI-driven journalism tools allow Newsweek to enhance in-depth analysis and investigative reporting.

Collaborations for AR and VR experiences offer innovative storytelling and audience engagement.

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