Newsweek

Audience Growth Strategist

United Kingdom

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, News, PublishingIndustries

About Newsweek

Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.

Role Overview

You are an experienced newsroom Audience Growth Strategist with strong content marketing skills. You have a deep understanding of content strategy, search engine optimization factors and a proven track record of executing audience growth within a newsroom. You are proactive and want to make an impact within our newsroom.

You have a strong understanding of what makes content go viral on Google Discover. Though you have a strong SEO base, you understand the interconnections and synergies between organic, social, and direct audiences. You're well versed in Google’s plan for AI Mode and AI Overviews and understand the role LLMs and Answer Engines will play for news publishers.

Your main goal is to help scale content marketing efforts to meet core company metrics including traffic and user growth.

This is a full-time role based in our UK bureau with the ability to work from home anywhere in the UK.

Key Responsibilities

  • Create and execute successful newsroom strategies to meet core company KPIs including increasing sessions, users, and engagement through various traffic channels.
  • Have a deep understanding and create effective strategies to improve visibility in Google Discover, Google Search and Google News.
  • Work directly with other Audience, SEO and Social team members to plan and execute cohesive strategies to improve visibility.
  • Perform in-depth competitive analysis on competitor websites and content.
  • Grow visibility around in Google’s AI Mode/Overviews and as a cited source in popular answer engines.
  • Build and execute a content strategy with topics, content ideas, and other strategic notes for our timely and evergreen strategies.
  • Pre-plan for future events by suggesting coverage, performing keyword/topic research, and compiling impactful SEO/content recommendations.
  • Suggest new topics or coverage areas to reach new audiences and collaborate with editorial, audience, and data teams to execute strategy.
  • Make proactive recommendations/optimizations to editorial and audience teams throughout the day about trending search and social topics to maximize reach.
  • Deliver impactful training sessions and provide SEO/content guidance to newsroom editors, journalists, and other team members.
  • Ensure all content follows Newsweek editorial guidelines and brand standards.
  • Any other reasonable duties to meet the needs of the business.

Qualifications

Required:

  • Significant years of experience growing SEO or audience within a newsroom environment.
  • Thorough knowledge of content factors directly related to ranking in Google Search (Top Stories) and Google News, including E-E-A-T, topical authority, and on-page optimization.
  • Strong understanding of Google Discover and other content recommendation engines.
  • Strong proficiency with using Google Trends, Google Search Console, GA4, SEO tools (Ahrefs/Semrush), and any real-time content analytics tool such as Parse.ly or Chartbeat.
  • Experience with creating structure

Skills

Audience Growth
Content Marketing
Content Strategy
SEO
Google Discover
Organic Audiences
Social Audiences
Direct Audiences
AI Mode
AI Overviews
LLMs
Answer Engines
Content Analysis
Competitor Analysis
Trend Tracking
Performance Analysis
Training
Content Optimization

Newsweek

Global news magazine providing in-depth coverage

About Newsweek

Newsweek provides in-depth coverage and analysis of significant global events through its print and digital platforms. With over 80 years of experience, it offers readers a unique perspective on world affairs, helping them understand the context behind major news stories. Newsweek publishes both a U.S. edition and an International edition, which caters to various regions including Europe, the Middle East, Africa, and Asia-Pacific, along with language-specific editions for countries like Japan, Korea, and Latin America. The print magazine is distributed in 68 territories, while its website offers continuous updates on breaking news. Newsweek's goal is to inform and guide readers through the complexities of a rapidly changing world.

New York City, New YorkHeadquarters
1933Year Founded
M_AND_ACompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees

Benefits

Hybrid Work Options

Risks

Declining trust in media could impact Newsweek's readership and advertising revenue.
AI-generated content threatens traditional journalism, reducing demand for human journalists.
Social media platforms divert traffic away from traditional news websites like Newsweek.

Differentiation

Newsweek offers both print and digital editions, catering to diverse reader preferences.
The magazine provides in-depth analysis on global issues, setting it apart from competitors.
Newsweek's international editions expand its reach across multiple regions and languages.

Upsides

Increased focus on multimedia content engages younger audiences and diversifies content delivery.
AI-driven journalism tools allow Newsweek to enhance in-depth analysis and investigative reporting.
Collaborations for AR and VR experiences offer innovative storytelling and audience engagement.

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