WillowTree

Associate Principal, Business Development - Middle East

Dubai, Dubai, United Arab Emirates

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, QA & Test EngineeringIndustries

Who We Are

Welcome to TELUS Digital - where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions. With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering. From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location and Flexibility

The Associate Principal, Business Development is an integral part of our Business Development team at TELUS Digital. This is a hybrid role, located in Dubai, UAE.

The Opportunity

The Associate Principal will focus on building partnerships and solutions for prospective clients. You’ll interact with a wide variety of businesses, many partners within those businesses, and ever-changing business and technology challenges. We employ a solutions-led strategy and are seeking consultative business development executives, rather than transactional or sales-led business development professionals. In partnership with our Head of Middle Eastern Operations, the Associate Principal will champion the expansion of our digital services to new client logos, while building and growing our partnerships within the GCC region.

Responsibilities

  • Act as a core founding team member of the TELUS Digital operation in the Middle East, working closely with the Managing Director to hunt for new logos and develop business
  • Introduce TELUS Digital’s business, proposition, people, and capabilities to new client prospects as we expand within the GCC region
  • Consult with potential and existing clients to define digital strategy and digital product experiences and develop creative solutions -- help frame business/technical needs, project scope
  • Source, analyze, prioritize and respond to RFPs, bringing together the best of TELUS Digital practice areas
  • Collaborate closely with different TELUS Digital practices, Solutions Architects and delivery teams, to propose appropriate team/resourcing plans for client briefs and develop pricing proposals
  • Leverage the talents of the UX Strategy and Design teams to ideate on behalf of clients, develop concepts to pitch, and develop pitch materials
  • Drive the overall process to combine technical plans and creative concepts into written proposals (RFP, etc) for submission and presentations for pitches, working hand in hand with design teams
  • Identify key accounts and build and maintain relationships with clients to expand partnerships and extend services on a client-by-client basis
  • Assist with developing strategies and plans for developing and deepening accounts
  • Some travel required for client visits, pitches, and conferences

Competencies

  • Minimum of 5 years in a top tier management consulting firm with experience in digital or technology environment, delivering large scale technology transformation
  • Experience working with, and presenting to, C-level professionals of Fortune 500 companies
  • Proven success in project leadership roles with ability to translate technical concepts into business objectives
  • Skilled problem solver and value driver for clients

Skills

Business Development
Partnership Building
Solutions Consulting
Digital Services
Client Relations
Consultative Selling

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters
2007Year Founded
ACQUISITIONCompany Stage
Consulting, Consumer Software, DesignIndustries
501-1,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Flexible Work Hours
Hybrid Work Options
Paid Vacation
Parental Leave
Employee Assistance Program (EAP)
Employee Share Purchase Plan

Risks

Increased competition in digital consultancy may dilute WillowTree's market share.
Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.
Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

Differentiation

WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.
The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.
WillowTree is recognized for its expertise in conversational AI and voice technology integration.

Upsides

Growing demand for mobile-first strategies boosts WillowTree's app development services.
Expansion in IoT market offers opportunities for connected device solutions.
Rising focus on UX design enhances customer satisfaction and retention.

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