Associate Marketing Manager, Luxury at Sotheby’s

London, England, United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Luxury Goods, Art, AuctionsIndustries

Requirements

Bachelor’s degree
2-3+ years of work experience in a marketing agency and/or an in-house marketing department
Background in the luxury goods industry strongly preferred
Experience in planning and executing marketing campaigns
Solid understanding of KPIs and campaign performance metrics across online marketing channels
Balance of strategic and creative thinking with strong analytical skills
Unwavering attention to detail, rigor in execution, and proven ability to think creatively, strategically, and analytically about marketing campaigns

Responsibilities

Create and execute 360° multi-platform marketing campaigns for various Luxury categories including sports memorabilia, sneakers, wine, and others to increase awareness, reinforce positioning, drive new client acquisition, and further engage the existing client base
Brief Creative Studio on marketing elements requiring design and storytelling, such as advertising, collateral, content, and exhibition assets
Manage budget for marketing campaigns to support assigned auctions and sales
Track and update marketing activity calendar, consignment promises, project timelines, media plans, and email/communication schedule
Oversee and work collaboratively with colleagues in Press, Proposals, Creative, Special Events, Content and Growth in the planning, local execution, and strategic promotion of marketing campaigns from start to finish, including live/virtual events, exhibitions, collateral, and digital marketing; ensure deadlines are met and budgets are adhered to
Create and maintain ongoing competitive analysis, identifying key trends in luxury industry programming, including the execution of auctions, events, and exhibitions
Provide ad hoc project support as needed

Skills

Marketing Strategy

Digital Marketing

Content Marketing

Event Planning

Campaign Management

Press Relations

Creative Thinking

Analytical Skills

Sotheby’s

Auction house for fine art

About Sotheby’s

Sotheby's is a global auction house that specializes in selling fine art, luxury items, and collectibles through live and online auctions, as well as private sales. The company provides online estimates to help sellers determine the value of their items, which is a key differentiator from competitors. Sotheby's holds auctions in major cities worldwide, attracting a diverse audience and ensuring a competitive market for high-end items. The goal is to connect buyers and sellers in the luxury market while offering a personalized and discreet experience.

New York City, New YorkHeadquarters

1744Year Founded

$4MTotal Funding

POST_IPO_EQUITYCompany Stage

Real Estate, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

Professional Development Budget

Risks

NFT market volatility poses financial risks for Sotheby's digital collectibles sales.

Recent staff layoffs indicate potential financial instability or auction performance downturn.

The $100 million Breuer building acquisition could strain financial resources if unprofitable.

Differentiation

Sotheby's offers both live and online auctions, catering to diverse client preferences.

The company provides private sales for clients seeking privacy and exclusivity in transactions.

Sotheby's expertise in valuing rare items attracts high-end collectors and investors.

Upsides

Sotheby's collaboration with The Luxury Group offers unique luxury auction experiences.

The acquisition of the Breuer building enhances Sotheby's brand and auction venue prestige.

Sotheby's acceptance of cryptocurrency payments attracts crypto-wealthy buyers.

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