Associate Marketing Manager at Penumbra Inc

Alameda, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Bachelor's degree in Business, Biology, Engineering/Bioengineering, or related field with 2+ years of marketing experience within the medical device or a similarly regulated healthcare industry, or equivalent combination of education and experience
Master's degree in Business, Engineering, Biology, or related field preferred
Experience successfully collaborating with colleagues at a variety of levels and areas of an organization
Advanced oral, written, and interpersonal communication skills
High degree of accuracy and attention to detail
Proficiency with MS Word, Excel, and PowerPoint
Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Willingness and ability to work on site
Ability to travel 30% to 40% (U.S. and/or international)
Ability to lift and move up to 15 pounds, move between buildings and floors, remain stationary and use office equipment for extended periods, read, prepare emails, produce documents and spreadsheets, access file cabinets or supplies, and communicate accurately with employees at all levels

Responsibilities

Provide support to continuing U.S. customers via field-oriented product support activities
Support U.S. and global marketing activities through communication and provide additional support for regional sales and marketing team members
Represent Penumbra at tradeshows and industry meetings to promote product
Implement promotion strategies, ensuring accuracy of product communication content
Participate in field training on company products, and in the development of training materials
Gain an understanding of the product specifications and development process for an assigned product
Participate on cross-functional launch teams to ensure successful delivery of new products to sales organization and end users
Be personally knowledgeable of Penumbra’s products and customers anticipated uses. Learn competitive landscape and selling basics
Perform an ongoing evaluation of the competitive environment and selling tactics with a special emphasis on the customer’s view of competitive products and features
Understand and recognize opportunities to maximize market penetration and participate in market research activities as required
Participate in developing detailed marketing literature and other sales tools for Penumbra products
Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures
Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company
Ensure other members of the department follow the QMS, regulations, standards, and procedures
Perform other work-related duties as assigned

Skills

Key technologies and capabilities for this role

Marketing StrategyProduct CommercializationCross-Functional CollaborationTradeshow RepresentationProduct TrainingMarket ResearchCompetitive AnalysisSales Tools DevelopmentRelationship BuildingQuality Management System

Questions & Answers

Common questions about this position

What qualifications are required for the Associate Marketing Manager role?

A Bachelor's degree in Business, Biology, Engineering/Bioengineering, or related field with 2+ years of marketing experience in the medical device or similarly regulated healthcare industry is required; a Master's degree is preferred.

What key skills are needed for this position?

Required skills include advanced oral, written, and interpersonal communication skills, experience collaborating with colleagues across levels, high attention to detail, proficiency with MS Word, Excel, and PowerPoint, and excellent organizational skills.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Associate Marketing Manager position?

Strong candidates have a relevant Bachelor's or Master's degree, 2+ years of medical device marketing experience, proven collaboration skills across teams, advanced communication abilities, and proficiency in Microsoft Office tools with strong organizational skills.

Penumbra Inc

Develops medical devices for vascular conditions

About Penumbra Inc

Penumbra Inc. specializes in creating medical devices aimed at treating neurovascular and peripheral vascular conditions. Their products, such as the Penumbra System and the Indigo System, are designed for use in hospitals and clinics, helping healthcare professionals address issues like stroke and other vascular diseases. These devices work by providing advanced tools for interventions in neurology and vascular surgery, allowing for effective treatment options. Unlike many competitors, Penumbra focuses specifically on these specialized areas, ensuring their products are tailored to the needs of medical professionals in these fields. The company's goal is to continuously improve and innovate their medical devices to enhance patient care and support healthcare providers in delivering effective treatments.

Alameda, CaliforniaHeadquarters

2004Year Founded

$116.7KTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Parental Leave

Paid Vacation

Paid Sick Leave

Paid Holidays

Risks

Recent layoffs in the Immersive Healthcare division may indicate financial strain.

The EMBOLIZE trial could divert resources from core product lines.

Regulatory challenges in Europe may impact sales of new products like BMX81 and BMX96.

Differentiation

Penumbra offers a comprehensive range of neuro and peripheral vascular devices.

The company focuses on innovative solutions for stroke and neurovascular disease treatment.

Penumbra's global presence spans North America, Europe, Asia, and Australia.

Upsides

Growing demand for minimally invasive procedures aligns with Penumbra's product offerings.

The global neurovascular devices market is projected to grow at 8.5% CAGR until 2030.

Penumbra's European launch of BMX81 and BMX96 expands its market presence.

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